i For India?blur=25

The social media network brought on board stars from around the world for its ‘I For India' concert, raising over Rs 4 crore for frontline workers and those impacted by the COVID-19 pandemic

exchange4media Staff May 4, 2020 5:57 PM

Aishwarya Rai Bachchan?blur=25

Turning 46 today. In spite of being away from mainstream cinema, the actor rides high on both Indian and international brand endorsements. She recently appeared in the Cadbury TVC

exchange4media Staff Nov 1, 2019 9:14 AM


The brand has roped in Aishwarya Rai Bachchan as the face for Cadbury Dark Milk in India

exchange4media Staff Sep 30, 2019 5:15 PM


The ad is now live and will be amplified in the next few days across all online and offline platforms

exchange4media Staff Jul 8, 2019 7:06 PM

Airbnb launches 'Ae Dil Lets Airbnb' social media contest?blur=25

The ‘Ae Dil Lets Airbnb’ contest gives participants a chance to live the ‘Ae Dil’ lifestyle by revisiting the characters’ on-screen journeys in London or Paris, including local recommendations from the stars such as Ranbir Kapoor’s favourite restaurant and Karan Johar's preferred cafes and insider shopping spots

exchange4media Staff Oct 22, 2016 10:24 AM

Kalyan Jewellers forced to withdraw controversial 'Child Slave' ad after facing backlash?blur=25

The brand was under fire for showing brand ambassador Aishwarya Rai striking an aristocratic pose against a colonial backdrop while an underage child holds an umbrella over her

Sarmistha Neogy Apr 24, 2015 8:42 AM

Celebrity endorsements take a backseat this festive season?blur=25

With just 10 days to go for Diwali, this year looks sluggish on celebrity brand push

Ankur Singh Oct 13, 2014 8:06 AM

TTK Prestige brings back its iconic tagline to engage millennial women?blur=25

Chandru Kalro, COO, TTK Prestige explains why the tagline 'Jo Biwi Se Kare Pyaar, Woh Prestige Se Kaise Kare Inkaar' is still relevant while targeting the contemporary & aspirational women

Simran Sabherwal Oct 30, 2013 8:00 AM

Conde Nast Traveller begins its India journey; Alok Nanda & Co handles creatives?blur=25

‘Conde Nast Traveller India’ is hitting newsstands on October 4, 2010. This is the sixth edition of the travel publication. Alok Nanda & Co has been assigned the creative duties, while media duties are being handled in-house.

Akash Raha Oct 4, 2010 8:40 AM

Mixed Media: Will someone ask Amitabh Bachchan to keep a check on what he blogs?blur=25

Amitabh Bachchan spews venom at India Today Executive Editor Kaveree Bamzai on his blog and rues that his criticism would lead her magazine and channel Headlines Today to turn against him. Guess someone needs to advise the megastar to be restrained in his posts, writes Pradyuman Maheshwari. A free-to-access blog is open for public view, and he is legally liable for all that he writes.

Pradyuman Maheshwari Feb 16, 2010 7:22 AM