ai-agents
Microsoft Advertising's Paul Longo explains how AI agents, AI discovery and human creativity are reshaping brand visibility, marketing and consumer decision-making
Brij Pahwa Jun 26, 2026 12:28 PM
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
Brij Pahwa Jun 17, 2026 12:08 PM
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers
Shantanu David Jun 15, 2026 9:12 AM
AI agents are reshaping modern marketing through autonomous campaign management, customer engagement, media buying, analytics, and personalised experiences.
Brij Pahwa May 21, 2026 6:26 PM
As programmatic evolves into an agent-led ecosystem, marketers confront a harder question not just how to optimise spend but how much of it truly works
Anuja Jain Apr 15, 2026 8:54 AM
AI agents are transforming marketing workflows, automating execution and reshaping teams as enterprises shift from human-led tasks to software-driven operations.
Brij Pahwa Apr 13, 2026 1:19 PM
Industry observers say brands now need to interpret context, memory, and preference, start building for agents, while doing the balancing act between automation and intentional brand building
Anuja Jain Apr 13, 2026 9:01 AM
Additionally, Publicis will become Microsoft’s global media agency of record
Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.
Brij Pahwa Mar 23, 2026 3:33 PM
With the emergence of autonomous AI agents, the industry is moving towards continuous optimisation, new performance benchmarks and a rethinking of marketing roles, say tech pundits
Anuja Jain Mar 13, 2026 8:39 AM
WPP and Adobe will deliver integrated solutions that orchestrate the planning, creation, production and activation of creative and media assets—powered by AI agents
e4m Staff Feb 25, 2026 7:49 AM
Scott Brinker explains why AI agents are now real in MarTech, how customer-side AI is reshaping discovery, why data readiness matters, and what CMOs should expect as stacks evolve in 2026.
Brij Pahwa Feb 3, 2026 5:34 PM
At the National Retail Federation conference, Google Cloud outlined how Gemini Enterprise for Customer Experience aims to integrate shopping and customer service into a single intelligent platform
e4m Staff Jan 12, 2026 1:20 PM
It was also a wake-up year for marketers. AI does not advance in straight lines, and stronger models alone do not guarantee better marketing results
Shantanu David Dec 24, 2025 8:31 AM
As AI agents take charge of discovery, comparison, and purchase, India’s marketing playbook shifts from chasing clicks to earning algorithmic trust in a machine-led economy
Anuja Jain Nov 21, 2025 9:21 AM
In India, phone brands like Xiaomi and Vivo are integrating agents for travel planning and personalised camera settings.
Brij Pahwa Nov 19, 2025 12:20 PM
While AI agents are now handling advertising workflows and automated curation can beat manual planning, negotiation and oversight still sit with marketing heads, share domain experts
Anuja Jain Nov 14, 2025 9:42 AM
A new open protocol is teaching AI agents how to talk to each other, promising to make digital advertising faster, smarter, and more transparent than ever before
Anuja Jain Oct 28, 2025 8:04 AM
Over the past 12 months, the company achieved a 13% drop in freelance usage, and deployed over 50,000 AI Agents, reveals its financials