agency-business

The tyranny of billable hours: Are ad agencies forgetting what clients actually pay for?

Are Ad Agencies Losing Focus on Creativity Over Billable Hours??blur=25

Guest Column: Adman Prabhakar Mundkur shares that the agencies that will thrive in the future will be those that stop selling labour and start selling intelligence

Prabhakar Mundkur Jun 16, 2026 11:49 AM

Mohit Joshi: Steering growth through changing market realities

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The CEO of Havas Media Network India celebrates his birthday today

e4m Staff Mar 11, 2026 9:05 AM

Agencies that will thrive are those that build for agility & adaptability: Sowmya Iyer

e4m iDAC 2025, Sowmya Iyer, Founder & CEO of DViO Digital?blur=25

At e4m iDAC 2025, Sowmya Iyer, Founder & CEO of DViO Digital, shared how creativity was no more the cornerstones of growth as brands increasingly demand accountability and outcomes

e4m Staff Oct 17, 2025 4:22 PM

Agencies brace for fierce battle over two major auto media mandates worth Rs 850 crore

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Media mandates of Tata Motors (Passenger Vehicles) and Hero MotoCorp valued at approximately Rs 450 crore and Rs 400 crore respectively, up for grabs

Sonam Saini Jul 23, 2024 9:27 AM

Prachi Bali moves on from FoxyMoron

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Bali was the agency’s National Head-Client Partnerships and Business Head-North

exchange4media Staff Jan 4, 2023 10:35 AM