For agencies, the cuts have hit where it hurts most — the craft and scale that once defined their creative edge, say experts

Kanchan Srivastava Oct 22, 2025 8:59 AM

In today's edition of e4m Creative Zone, we speak to Prateek Bhardwaj, CCO Lowe Lintas on creativity in adversity, anticipated positive momentum post IPL and more

Misbaah Mansuri Aug 3, 2020 7:57 AM

In today's e4m Creative Zone, Chakravarti, Executive Creative Director, Taproot Dentsu, shares ad production hacks during the lockdown and how remote shooting has made casting more diverse

Misbaah Mansuri Jul 27, 2020 8:54 AM

In today's edition of e4m Creative Zone, we speak to Sagar Kapoor, CCO, Lowe Lintas about finding newer ways of creating ads through the COVID-19 crisis

Misbaah Mansuri Jun 11, 2020 8:22 AM

Guest Column: Suprotim Day, Chief Films Officer, Dentsu Aegis Network India, assesses the long and short-term impact of suspending ad productions during the COVID-19 crisis

Suprotim Day Mar 20, 2020 8:42 AM

Industry leaders indicate that losses to production companies and advertisers could be unprecedented but acknowledge the measures are being taken for the general good

Misbaah Mansuri Mar 18, 2020 8:13 AM