actress
Rashmika Mandanna x Lux?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention

Ganapathy Viswanathan May 11, 2026 8:35 AM

Kangana Ranaut?blur=25

From a small hill town in Himachal Pradesh to four National Awards and a seat in Parliament, Kangana Ranaut has built one of the most singular careers in the history of Indian cinema

e4m Staff Mar 23, 2026 10:58 AM

nowuknow?blur=25

Her natural behaviour, maintaining personal lists, saving notes and sharing recommendations within her network, closely mirrors the way people actually discover and plan today, the company said

e4m Staff Dec 22, 2025 5:18 PM

Naturals Salons x Sreeleela?blur=25

The association with Sreeleela reflects Naturals’ intent to strengthen its relevance among Gen Z and millennial consumers

e4m Staff Dec 16, 2025 3:57 PM

Saloni Daini?blur=25

Actress Saloni Daini says brand collaborations have reshaped how actors engage audiences and approach creative work

Shalinee Mishra Nov 13, 2025 9:23 AM

Mandira Bedi, ICC Women's World Cup?blur=25

Mandira Bedi became the team’s ‘invisible sponsor’ by sacrificing her entire endorsement fee to keep the game alive

e4m Staff Nov 4, 2025 2:52 PM

Biba?blur=25

Biba’s Mother’s Day campaign features TV actress Shilpa Saklani

e4m Staff May 9, 2024 3:31 PM

Fanta Holi Ad with Sara Ali Khan?blur=25

Conceptualised by Ogilvy North, the campaign will be supported by a robust Fanta #NoBahanaHoli selfie/video challenge through radio & digital platforms

exchange4media Staff Mar 9, 2020 8:46 AM