abhijit-avasthi
Abhijit Avasthi, Co-Founder, Sideways, on the big account wins, his process with the clients and much more
Neeta Nair Oct 12, 2020 9:20 AM
The Co-founder of Sideways Consulting on the company’s 5-year journey with 50 odd marquee brands as clients, and what it took to establish credentials in a non-traditional ad agency mould
Srabana Lahiri Aug 5, 2020 9:19 AM
The new campaign highlights success stories that the online matchmaking portal has engineered since its inception in 1996
exchange4media Staff Jul 27, 2019 6:00 PM
Avasthi opens up on the journey with Sideways as it turns three, why the agency refrains from pitching and more.
Misbaah Mansuri Aug 2, 2018 8:56 AM
"A lot of clients also are unwilling to take risks, we are not being brave. People don't understand that not taking risks is the biggest risk and the biggest cliché," says Abhijit Avasthi, former NCD of Ogilvy and Founder of Sideways Consulting, who was also on Film Lions jury
Priyanka Mehra Jun 29, 2015 7:51 AM
Putting an end to numerous speculations on his new venture, former Ogilvy NCD has launched a creative problem solving outfit called Sideways Consulting. Hiring for the outfit has already begun
Priyanka Mehra Jun 10, 2015 9:42 AM
Talreja and Shoor seem to be following Abhijit Avasthi's footsteps with their move of quitting Ogilvy
Priyanka Mehra Apr 10, 2015 7:41 AM
Avasthi said he would like to explore more options and interests outside advertising, while confirming the news of his exit to exchange4media
Priyanka Mehra Oct 29, 2014 9:40 PM
Neville Shah, Syed Mohammed Talha Nazim, Mahesh Madhukar Parab and Talha Bin Mohsin have been brought on board as Senior Creative Directors
exchange4media Staff Sep 4, 2014 8:02 AM
The campaign titled 'Kitna kuch seekh saktein hai bacche TV se' aims to convey the fact that while television is a great entertainment medium, it is equally a good learning aid
Deepa Balasubramanian Aug 1, 2014 8:32 AM
Ogilvy Mumbai has won two Young Gun awards in the YGA 2013 Awards - for :{to:) CleftToSmile and Message Barter for NGO Akanksha
exchange4media Staff Apr 11, 2014 8:33 AM
The film narrates the story of 97-year old Shyam Saran Negi from Himachal Pradesh, who is India’s very first voter, and urges Indians to come out and cast their votes in these general elections
The new rib-tickling ad by Cadbury 5 Star, sans the famous duo of Ramesh & Suresh, urges people to get rid of seriousness from their lives with a dose of chocolate treatment
Agnello Dias, Santosh Padhi, Ajay Gahlaut, Abhijit Avasthi, Amer Jaleel, Arun Iyer, Colvyn Harris, Komal Bedi Sohal, Praveen Kenneth, Rana Barua & Rohit Ohri are some
exchange4media Staff Feb 12, 2014 8:21 AM
The striking film has an extremely emotional plot and brilliant characters. The product offering is perfectly embedded in the new ad
Conceptualised by Ogilvy & Mather, the core idea the new campaign tries to communicate is that IDBI Bank takes care of its customers like a true friend
Urging Mumbaikars to help tackle terrorism, the police force has launched 'Mumbai Ke Liye 1 Minute' drive that asks citizens to take a minute to watch out for any suspicious object around them
The brand has released a new corporate campaign that brings out a warm and beautiful story of making a bride feel at home
The NCD of Ogilvy India talks about his default journey into advertising, few landmark campaigns, his belief in the importance of mentoring and more...
Priyanka Mehra Aug 22, 2013 8:09 AM
The insight that the product is so tasty that one would rather chew than talk is good. The characters add to the humour quotient
