The campaign has been conceptualised in partnership with Sideways Consulting

exchange4media Staff May 10, 2022 7:19 PM


The TVC establishes a very simple fact that women like to be heard through a fun play on MyGlamm being the best listener for women

exchange4media Staff Aug 3, 2021 12:53 PM


Abhijit Avasthi, Co-Founder, Sideways, on the big account wins, his process with the clients and much more

Neeta Nair Oct 12, 2020 9:20 AM


The Co-founder of Sideways Consulting on the company’s 5-year journey with 50 odd marquee brands as clients, and what it took to establish credentials in a non-traditional ad agency mould

Srabana Lahiri Aug 5, 2020 9:19 AM


The new campaign highlights success stories that the online matchmaking portal has engineered since its inception in 1996

exchange4media Staff Jul 27, 2019 6:00 PM


Avasthi opens up on the journey with Sideways as it turns three, why the agency refrains from pitching and more.

Misbaah Mansuri Aug 2, 2018 8:56 AM

Between agency people and film makers, we've just stopped trying hard enough: Abhijit Avasthi ?blur=25

"A lot of clients also are unwilling to take risks, we are not being brave. People don't understand that not taking risks is the biggest risk and the biggest cliché," says Abhijit Avasthi, former NCD of Ogilvy and Founder of Sideways Consulting, who was also on Film Lions jury

Priyanka Mehra Jun 29, 2015 7:51 AM

Abhijit Avasthi launches Sideways Consulting?blur=25

Putting an end to numerous speculations on his new venture, former Ogilvy NCD has launched a creative problem solving outfit called Sideways Consulting. Hiring for the outfit has already begun

Priyanka Mehra Jun 10, 2015 9:42 AM

Navin Talreja and Kawal Shoor quit Ogilvy?blur=25

Talreja and Shoor seem to be following Abhijit Avasthi's footsteps with their move of quitting Ogilvy

Priyanka Mehra Apr 10, 2015 7:41 AM

 Abhijit Avasthi to move on from Ogilvy?blur=25

Avasthi said he would like to explore more options and interests outside advertising, while confirming the news of his exit to exchange4media

Priyanka Mehra Oct 29, 2014 9:40 PM

Ogilvy beefs up Mumbai creative team with four senior hires?blur=25

Neville Shah, Syed Mohammed Talha Nazim, Mahesh Madhukar Parab and Talha Bin Mohsin have been brought on board as Senior Creative Directors

exchange4media Staff Sep 4, 2014 8:02 AM

Watching TV is good for children: O&M's campaign for TATA Sky's Learning Channels?blur=25

The campaign titled 'Kitna kuch seekh saktein hai bacche TV se' aims to convey the fact that while television is a great entertainment medium, it is equally a good learning aid

Deepa Balasubramanian Aug 1, 2014 8:32 AM

Ogilvy Mumbai only Indian agency to win at Young Guns?blur=25

Ogilvy Mumbai has won two Young Gun awards in the YGA 2013 Awards - for :{to:) CleftToSmile and Message Barter for NGO Akanksha

exchange4media Staff Apr 11, 2014 8:33 AM

Google hails the power of every voter?blur=25

The film narrates the story of 97-year old Shyam Saran Negi from Himachal Pradesh, who is India’s very first voter, and urges Indians to come out and cast their votes in these general elections

Twishy Apr 1, 2014 8:24 AM

Why so serious? Cadbury 5 Star offers the perfect cure in latest ad?blur=25

The new rib-tickling ad by Cadbury 5 Star, sans the famous duo of Ramesh & Suresh, urges people to get rid of seriousness from their lives with a dose of chocolate treatment

Twishy Feb 19, 2014 7:59 AM

Adland's faces to watch out for in 2014?blur=25

Agnello Dias, Santosh Padhi, Ajay Gahlaut, Abhijit Avasthi, Amer Jaleel, Arun Iyer, Colvyn Harris, Komal Bedi Sohal, Praveen Kenneth, Rana Barua & Rohit Ohri are some

exchange4media Staff Feb 12, 2014 8:21 AM

Google (Emotional) Search reunion ad moves hearts?blur=25

The striking film has an extremely emotional plot and brilliant characters. The product offering is perfectly embedded in the new ad

Twishy Nov 18, 2013 9:10 AM

IDBI Bank attempts to pull emotional chords with its friendship tale?blur=25

Conceptualised by Ogilvy & Mather, the core idea the new campaign tries to communicate is that IDBI Bank takes care of its customers like a true friend

Twishy Nov 8, 2013 8:32 AM

Spare a minute for a safer city, says Mumbai Police?blur=25

Urging Mumbaikars to help tackle terrorism, the police force has launched 'Mumbai Ke Liye 1 Minute' drive that asks citizens to take a minute to watch out for any suspicious object around them

Twishy Oct 1, 2013 7:54 AM

Asian Paints adds emotional charm to 'Har ghar kuch kehta hai' proposition?blur=25

The brand has released a new corporate campaign that brings out a warm and beautiful story of making a bride feel at home

Twishy Sep 11, 2013 8:17 AM