Recap: The Week That Was

We bring you a round up of the top stories making headlines this week

e4m by exchange4media Staff
Updated: Dec 29, 2018 9:14 AM

This week, the new TRAI tariff order dominated the headlines as television channels work to educate consumers about the new framework. This week also saw interesting people movements including the appointment of Basant Dhawan as National Agency Head, Entertainment Business, Star India, and Arpana Kumar being appointed as Lead Communications & Programmes, Shell India.

This week we also continued our Year-Ender series with 'The Year That Was 2018' and took a look back at key moments in the media, marketing, and advertising world that made headlines this year.


Read more here:

Ahead of TRAI’s tariff regime, broadcasters announce new channel packs

Tariff rule: TRAI gives 30 days for transition, but broadcasters all set for the show

TRAI announces 1-month migration period for smooth implementation of tariff order

TRAI extends deadline for new tariff regime to Feb 1

Star India appoints Basant Dhawan as National Agency Head, Entertainment Business

Shell India appoints Arpana Kumar as Lead Communications & Programmes

Key developments that shaped print media in 2018

Native advertising pieces that raised the bar this year

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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