Star India appoints Basant Dhawan as National Agency Head, Entertainment Business

Dhawan has been with Star for four years as Senior VP, heading the Emerging Sports division

BasantDhawan

Star India has announced appointment of Basant Dhawan as National Agency Head for the entertainment business.

Dhawan has been with Star for four years as Senior VP, heading the Emerging Sports division. His role included product & revenue strategy and sales functions. He has been responsible for creating product packages, pricing and revenue assets along with sales for all new sports leagues that Star has been associated with, including Pro Kabaddi League, football leagues, Premier Badminton League. He has played a key role in creating and establishing the alternate sports agenda at Star where these sports have attracted a huge viewership and an ever-increasing number of sponsors, the company said in a statement.

Before joining Star, Dhawan was Media Head, Vodafone. He has also worked in media, product development and business roles across organisations such as Aircel, Worldspace, Bharti Touchtel and Escorts.

Dhawan's strategic revenue management & media experience across varied industries will be key in the new role for driving entertainment ad sales revenues, the company added.

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