e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by

exchange4media News Service 09-December-2017

The week gone by (December 4 - 8) saw a lot of developments in the world of trade media. One of the major highlights was the elevation of Uday Shankar to President, 21st Century Fox - Asia. In addition to this, the exchange4media group celebrated the best marketing initiatives that were rolled out this year at the 4th edition of the Indian Marketing Awards (IMA). The big winner this year was MediaCom Communications Pvt Ltd that won five gold, two silver and three bronze metals. Procter & Gamble won the Marketing Team of the Year award for its #LikeAGirl and #ItTakes2 campaigns. Just as the year 2017 is ending, we threw a spotlight on the challenges faced by the print industry with the advent of digital medium and economic developments like demonetization and GST. 
In other news, Nestlé India, one of the country’s leading food and beverages conglomerate, has retained Zenith as the AOR (agency of record) for its media business. The account size is pegged to be Rs 650 crore. Lastly, Yupptv has roped in Rajesh Iyer As COO For Apac & Middle East.
1: Uday Shankar Is Now President, 21st Century Fox - Asia
2: P&G Awarded Marketing Team Of The Year, MediaCom Bags Five Gold Metals At 4th Indian Marketing Awards
3. Zenith Retains Rs 650 Cr Nestlé Media Business
4: The Battle That Print Industry Fought In 2017
5: Yupptv Ropes In Rajesh Iyer As COO For Apac & Middle East

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Recap: The Week That Was

We bring you a round-up of the top stories making headlines this week

exchange4media News Service 3 days ago


This week, headlines were dominated by the #MeToo movement, which highlighted how pervasive the problem has become, with a focus on the media and advertising worlds. We also took a look at the way various brands are attempting to woo consumers during the festive season, with our Business of Festivals coverage. This past week also saw many interesting people and account movements making headlines:

See the links to for more:

#MeToo movement exposes the cracks in media and advertising worlds


With #MeToo exposé, entertainment business staring at Rs 500 crore loss


Festive Advertising: Brand campaigns that are lighting up the screen this year


Donning Navratri ‘jackets', newspapers hopeful of a cheerful festive season


WPP retains activation business after Ford advertising review


Mindshare India wins new business worth Rs 1,100 crore in 9 months






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Recap: The Week That Was

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media News Service 1 week ago

It’s never a dull moment in the marketing and advertising industry. Last week too saw some major dismissals as well as appointments, and wins. Havas Group bolstered its leadership strength with the appointment of Rana Barua as CEO of Havas Group India. Barua was last CEO – Group of Creativeland Asia.

Sridhar Ramaswamy stepped down as Google’s Advertising Chief. Ramaswamy, who joined Google in 2003, is said to have played a critical role in growing Googles’ ad revenue from $10 billion in 2013 to the current over $100 billion.

Sagar Mahabaleshwarkar, Chief Creative Officer of Cheil WW India decided to move on from the organisation to pursue new opportunities. Emmanuel Upputuru will be replacing him.

Eros International appointed Rafiq Gangjee as its new CMO. Previously this role was carried out by Prerna Singh, who has now moved to the content team as VP - Talent & Short Films.

The week also saw Sony Pictures Network and Tata Sky lock horns over channel drop. SPN issued a statement condemning Tata Sky for choosing to drop 22 SPN channels from its subscription, sources in Tata Sky claimed that the channels dropped barely comprise 3 per cent of viewership.

There were also few heart-warming campaigns such as by brands like luggage manufacturer Samsonite, who decided to take up the initiative to launch a campaign focusing on reviving the tourism in Kerala.

Do read our interview with Sandeep Bhushan, Director, Facebook India and South Asia, who also leads the Global Marketing Solutions (GMS) teams in India and South Asia, talks about Facebook’s offerings to several brands and advertisers that help them achieve their desired objective, be it brand imagery or brand sales.

During the week, we also featured interesting interviews and analytical pieces perfect for your weekend read. Below you'll find a handful of the best headlines we published this week, click on them for more:

Sridhar Ramaswamy Steps Down As Google’s Advertising Chief

We Need To Look At Havas Per Se As An Entire Concept: Vishnu Mohan And Rana Barua

Sagar Mahabaleshwarkar, CCO, Cheil WW India, quits: Sources

Eros International Appoints Rafiq Gangjee As CMO

SPN, Tata Sky Continue To Lock Horns Over Channel Drop

Why Samsonite’s #KeralaIsOpen Ad Is Going Viral For Good Reasons?

Aspire To Help Brand Partners Achieve Their Objectives: Sandeep Bhushan, Facebook

Hey! Mr Agency Guy, Go Beyond The Brief, Be My Partner, Say Marketers

News18'S Rajiv Singh Joins SonyLIV As Head- Ad Sales And Monetisation

Kishore Tadepalli To Head JWT Mumbai

Srinivasan Swamy Of R K Swamy Hansa Group Will Be Next IAA Chairman

Wavemaker India And Vodafone India Win Top Honours At EMVIES 2018


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Recap: The Week That Was

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media News Service 29-September-2018

The week started off with one of the most anticipated announcements in the industry-- the appointment of Ajit Mohan as the Managing Director and Vice-President of Facebook India. exchange4media was one of the firsts to report the news and we followed it up with a detailed piece on Ajit Mohan. Another important story of the week was OPPO mobile calling for a media pitch worth Rs 200 crore.

During the week, we also did some very interesting interviews and analytical pieces. Clink on the links below to read these stories:

Facebook appoints Ajit Mohan as Managing Director And Vice-President, Facebook India

Meet The New Chief Of Facebook India

Jio wanted to change everything in no time: Borja Borrero, Interbrand

Google search turns 20: New trends in search marketing

Video OTT revenue In India expected to reach Rs 13,800 crore by FY 2023

OPPO mobile calls for media pitch worth Rs 200 cr

DD FreeDish to announce e-auction date soon


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e4m Recap: The Week That Was

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media News Service 22-September-2018

The week saw some important appointments and announcements. WPP's Wunderman appointed Mel Edwards as Global Chief Executive Officer; she will take over from Mark Read, who was recently named as CEO of WPP. According to media reports, PepsiCo’s outgoing marketing head Vipul Prakash is set to join online travel company MakeMyTrip as the Chief Operating Officer. Former COO Of FCB Ulka Sanjay Tandon Joins Thinkstr As CEO.

Star Sports has appointed ex-Airtel Chief Brand and Online Officer Rajiv Mathrani as its new Chief Marketing Officer. ALTBalaji appointed Divya Dixit as Senior Vice President and Head Of Marketing.

Ashish Bhasin, Chairman and CEO - South Asia, Dentsu Aegis Network, and Pratap Pawar, Chairman, Sakal Media Group, have been re-elected as the Chairman and Vice-Chairman of The Media Research Users Council (MRUC) at the 24th Annual General Meeting in Mumbai this week.

Sumit Awasthi, Deputy Managing Editor Network 18 will join ABP Network. Awasthi, who started his career with Zee News has close to 22 years of experience in the field of journalism and has worked with some of the top media houses in the country.

Karan Bajaj quit as Head of Discovery Communications India to pursue his own entrepreneurial ambitions. After quitting Viacom 18, Gaurav Lulla, who was head of digital media for MTV India and English Cluster including Vh1, Comedy Central and Colors Infinity, is starting a new content studio named Loose Cannons, a boutique content studio that specialises in content creation for Media hubs and brands.

In other big news, Salesforce CEO Marc Benioff and his wife Lynne Benioff have bought Time Magazine for $190 million from Meredith Corp. The Wall Street Journal first reported the sale, which is expected to close in the next 30 days.

Hima Das, the first Indian woman athlete to win a gold at a global track event has partnered with sports brand adidas. Das, will now be equipped with the very best offerings from adidas for her racing and training needs, as she continues her journey to becoming the best sprinter in the world.

This week also celebrated birthdays of popular figures such actor Kareena Kapoor and Prime Minister of India Narendar Modi.

Click on the links below to read these stories:

Outgoing Marketing Head Vipul Prakash Of PepsiCo To Join MakeMyTrip


Former COO Of FCB Ulka Sanjay Tandon Joins Thinkstr As CEO.


Ex-Airtel Chief Brand Officer Rajiv Mathrani Joins Star Sports As CMO


Ashish Bhasin, Pratap Pawar Re-Elected Chairman & Vice Chairman Of MRUC Respectively


Karan Bajaj Quits As Head Of Discovery Communications India


ALTBalaji Appoints Divya Dixit As Senior Vice President And Head Of Marketing


Sumit Awasthi All Set To Join ABP News


Gaurav Lulla Of Viacom18 Quits To Start New Content Studio


Salesforce CEO Marc Benioff Buys Time Magazine For $190 Million


India's Golden Girl, Sprinter Hima Das Joins Adidas


A Look At Birthday Girl Kareena Kapoor's Brand Journey


#HappyBdayPMModi: From Humble Beginnings To Creating Brand NaMo


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Recap: The Week That Was

A weekly roundup of all big stories that made headlines during the week

exchange4media News Service 15-September-2018

The week that went by saw some important appointments taking place in the industry. Viacom18 rejigged its top deck, and D Shivakumar was elected Chairman of ASCI. exchange4media caught up with Shivakumar to understand his vision for the self-regulatory body.

During the week, exchange4media also interviewed Richard Ingleton, the Group CEO of Kantar Insights. Further, we did some very interesting analytical stories such as the impact of Vodafone-Idea merger of Jio. 

Also, exchange4media last week hosted its annual content marketing conference, Content Jam, that saw some of the biggest names of the industry such as Sunil Kataria CEO, India & SAARC, Godrej Consumer Products Limited, and Sunil Lulla, Group CEO, Balaji Telefilms Ltd, delivering very insightful sessions.

Click on the links below to read these stories:

Viacom18 Rejigs Top Deck

 We need to eliminate stereotyping in our ads: D Shivakumar, Chairman, ASCI

Ownership Change Will Not Stop Us From Doing Good Business: Richard Ingleton, Kantar

Vodafone-Idea Merger: What Will Be Jio's Next Move?

 No Medium Can Evolve Without Talking The Native Language: Sunil Kataria

 The Production of Originals Doesn't Come Cheap: Sunil Lulla, Balaji Telefilms


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Recap: The Week That Was

From big announcements of people movements, to the humorous 'Apt Hai' trend, we bring you a round up of the news making headlines this week

exchange4media News Service 01-September-2018

The past week saw many interesting developments as companies seem to be in the pitching mood, with the total value of the accounts for which pitches have been called this year so far standing at around Rs 4,000 crore, and includes big brands such Vivo, Samsung, GSK, Mondelez and Lenovo+ Motorola.

After Radhikha Apte and her continued collaboration with Netflix was trolled on the Internet with a series of memes, Netflix this week released a fake video and a movie poster called ‘Omnipresent’ as a humorous response to the trolls, giving rise to the 'Apt Hai' trend. This led to brands including Zomato, CEAT Tyres and KFC capitalising on the trend.

This week also saw several appointments and people movement announcements. Guy Hearn has been named as OMD's Chief Product Officer, APAC, while Unilever's Geetu Verma is all set to take up her new overseas role as Vice President, Nutrition & Natural Platforms.

Gurmeet Singh stepped down as Vice President and Managing Director of Yahoo India, while NP Singh, Chief Executive Officer and Managing Director of Sony Pictures Networks has been elected as the new President of the Indian Broadcasting Foundation (IBF)

We also learnt this week that advertising giant WPP is all poised to announce the appointment of Mark Read as its new CEO after the exit of Sir Martin Sorrell.

Read more on these stories here:

In The ‘Pitching Season’, Media Business Worth Rs 4,000 Crore Change Hands


How Apte!: Netflix, Radhika Apte And The Art Of Stopping Memes


OMNIPRESENT: CEAT Tyres, Zomato, KFC Join The 'Apt Hai' Netflix Bandwagon


OMG Names Guy Hearn As Chief Product Officer-APAC


Unilever’s Geetu Verma To Take Up Overseas Role As VP, Nutrition & Natural Platforms


Gurmit Singh Steps Down As VP And MD Of Yahoo! India


NP Singh Elected New IBF President


WPP All Set To Announce Mark Read As CEO


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Recap: The Week That Was

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media News Service 25-August-2018

Last week saw some big wins with agency Mindshare India bagging the digital mandate for Hindustan Unilever Limited worth Rs 400 cr. MediaCom bagged Vivo's media mandate worth Rs 350-400 cr. The account will be managed and supervised from the MediaCom Gurgaon office.

SBI Life has appointed Mullen Lintas as its creative agency and Mindshare as the Media agency, following a closely contested multi-agency pitch. Star India, the official broadcaster of Asia Cup 2018, which begins on September 15, is pegged to earn Rs 250cr in ad revenue.

Another big news that made headlines this week was Mark Read, former Strategy and Digital Chief at WPP being in the process of becoming the successor to its former CEO & Founder Sir Martin Sorrell.

Honda Jazz new viral video featuring a ‘cat’ as a marketing tool managed to receive a whopping 27 million hits all in a day’s time.

Past few days have been unforgettable for many with the state of Kerala facing the worst flood in almost 100 years which has claimed more than 370 lives. Brands and the media world in India stood for the flood victims and contributed towards the Chief Minister's Distress Relief Fund (CMDRF).

This week the Indian Content Marketing Awards, to be held on September 7, announced the shortlists with Mindshare and Jagran Prakashan in the lead.

Click on the links below to know more.

Mindshare India Bags HUL Digital Media Mandate Worth Rs 400 Cr


SBI Life Appoints Mullen Lintas As Creative Agency, Mindshare As Media Agency

Zenith Wins HDFC Life Media Mandate

MediaCom bags Vivo's media mandate worth Rs 350-400 cr

Star India Pegged To Earn Rs 250 Crore Ad Revenue From Asia Cup 2018

Mark Read To Succeed Sir Martin Sorrell At WPP?

Cat's Meow! New Honda Jazz Ad Campaign Earns 27 Million Hits In Just 24 Hours

Kerala Floods: Help Pours In From Corporates And The Media World

ICMA 2018: Mindshare And Jagran Prakashan Lead The Shortlist

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Recap: The Week That Was

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media News Service 18-August-2018

The week saw two major appointments in the industry. Vikram Sakhuja was appointed the chairman of IRS Technical Committee and Sejal Shah was named the Managing Partner and Head of Publicis Media Exchange. As Sakhuja took charge of the Technical Committee, MRUC said that IRS 2018 was on track.

During the week, exchange4media spoke to the CEO of Prasar Bharti Shashi Shekhar Vempati who said they were trying to make their revenues far more attractive.

Going ahead, we did some very interesting analytical stories such as a look at the changing trend in sports marketing where brands are now looking beyond cricket for sponsorships; and an analysis of the problems plaguing digital marketing training in India. Also, we did a detailed story on how margin pressure is pushing the industry to find a solution to ‘pitch discount rate’.

To read these stories, click on the links below: 

Vikram Sakhuja appointed Chairman of IRS Technical Committee

Sejal Shah named Managing Partner and Head of Publicis Media Exchange

IRS 2018 on track, says MRUC

We are trying to make our revenues far more attractive: CEO, Prasar Bharati

Sports Sponsorship: Brands looking beyond cricket

The problem with digital marketing training

Margin Pressures Push Industry To Find Solutions To ‘Pitch Discount’ Issue


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Recap: The week that was

Recap is a round-up of all important stories that made headlines during the week

exchange4media News Service 04-August-2018

The week saw some high-profile resignations and appointments. ABP News Managing Editor Milind Khandekar stepped down; Achint Setia quits Viacom18 to join Myntra Designs as VP- Marketing; Dentsu X MD James Hawkins moved to PHD as Asia Pacific CEO; and Hyundai Motors India Director for Marketing and Sales resigned from his post.

Another highlight of the week was Wavemaker India winning Mondelez’s media duties Worth Rs 450 crore. Also, during the week, exchange4media did some very interesting insight stories on how the hike in newsprint price is affecting the print media, how Google is trying to make its search better and how media houses are making the most of onam by hiking their ad rates.

This week was also special as exchange4media’s Impact announced its inaugural 40 Under Forty list. The list names the extraordinary achievers who are 40 years of age and below in the India Media, Marketing and Advertising 

Click on the links below to read these stories  

ABP News Managing Editor, Milind Khandekar, Moves On; Rajnish Ahuja Takes Interim Charge

Achint Setia Quits Viacom18, Joins Myntra Designs As VP- Marketing

Dentsu X MD James Hawkins Moves To PHD As Asia Pacific CEO

Hyundai Motors India Director For Marketing And Sales Resigns

Wavemaker India Bags Mondelez Media Duties Worth Rs 450 Cr

Newsprint Price Spike May Burden Print Industry With Over Rs 4,600 Cr Additional Cost

Google Ignition Labs: Making Search Great Again

Onam: Kerala Media Houses Hike Ad Rates, Expect Upto 60% Revenue Rise

Digital Entrepreneurs Rule IMPACT’s Inaugural 40 Under Forty List




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Recap: The week that was

A quick round-up of the stories that made headlines this week

exchange4media News Service 21-July-2018

One of highlights of the week was the much-popular annual Pitch Top 50 Brands event hosted by the exchange4media group on Thursday. Ambuja Cement, HUL, Reliance Jio and Amul were among the winners. The gala function saw participation from the who’s who of the industry. The event included some very insightful sessions from business leaders. In case you missed the coverage of this one-of-its-kind event, click on the links below.

The week also saw the announcement of Q1 results of several companies. The other important news was the Supreme Court refusing to stay the Madras HC’s judgment on TRAI tariff order and TRAI saying that people, not companies, should have control over their data.

Read the stories here:










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