e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

by exchange4media Staff
Published - Sep 2, 2017 7:40 AM Updated: Sep 2, 2017 7:40 AM




The week from August 28 to September 1 started with a spotlight on the existential threat to magazine journalism, acknowledged recently even by Shri Arun Jaitley, Union Minister for Finance, Defence and Corporate Affairs. Speaking of existential threats, Vivo and OPPO came under the spotlight amidst reports of Chinese expats heading back home. Mid-week saw us showcasing memorable monsoon-themed ads—the ones that are bound to leave you feeling warm and fuzzy. At the launch of the BW Businessworld Marketing Whitebook 2017 in Bengaluru on August 29, Anand Kripalu, CEO & MD, Diageo India, spoke about digital transformation, challenges for traditional businesses, brand reputation and more. The week concluded with reports of Star TV seeking a big ad rate hike for the upcoming India-Australia ODI series.





 





Here’s a recap: 





Magazine journalism: Existential threat or re-imagined future?





 





Vivo and OPPO in troubled waters. Hype or reality?





 





Monsoon ads that make one feel warm and fuzzy





 





The image of your brand is the content consumers are seeing about it: Anand Kripalu, CEO & MD, Diageo India





 





Star seeks big ad rate hike for Ind-Aus series

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