e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

by exchange4media Staff
Published - Aug 26, 2017 8:34 AM Updated: Aug 26, 2017 8:34 AM

The week from August21–25started with a spotlight on ad spend trends for the festive season, given 2016’s curtailed festive season and a dip in ad spends in July. Next up was our list of the top four OTT shows that have stirred some serious excitement among viewers.Mid-week saw Google promising new tools to boost subscription for online publishers followed by one of the most talked about events in the ad world, the launch of KV Sridhar’s (Pops) book titled ‘30 Second Thrillers’, which also revealed an interesting anecdote about how Pops got his nickname! The week concluded with a round-up of brands that launched creative and engaging campaigns to usher in Ganesh Chaturthi festivities.

 

Here’s a recap:

Industry expects 15-20% increase in ad spends this festive season

 

 

Four OTT shows that have literally stirred over-the-top excitement

 

 

Google promises new tools to boost subscription for online publishers

 

 

Finally! We know how Pops got his nickname

 

 

Brands liven up Ganesh Chaturthi festivities with creativity and devotion

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