Adfactors and Waggener Edstrom tie up in tech PR domain

Waggener Edstrom Worldwide (WE) and Adfactors PR have entered into an association. The two communication brands are now affiliated with each other, and will collaborate in the sphere of technology public relations and communications. The agreement will help Adfactors create global access and visibility for its clients across the world.

Besides the regional and global business development opportunities, both agencies will also benefit from common training programmes and staff exchanges, and will also share intellectual property with each other.

Madan Bahal, Managing Director of Adfactors PR in India, said that they are thrilled about this new tie-up venture. “We greatly value our new relationship with Waggener Edstrom. Our technology clients in India and in the Middle East will now get some of the best capabilities from the US, Europe, China and the Asia Pacific. Waggener Edstrom’s clients will also have seamless access to the best services in India.”

Bahal added, “WE is one of the largest independent PR consultancies with roots in technology. We were inspired by their focus on innovation, global foot print and intense commitment from the management to provide world-class service and independent stature.”

Pam Edstrom, Executive Vice President, WE, said, “Our brand promise is ‘innovation communications’ and we partner with clients whose businesses and markets are defined by such innovation. The addition of Adfactors to our affiliate programme and network means that we will be able to provide our global clients with access and visibility in this environment and serve the market better.”

She added, “While choosing an affiliate to join our global alliance, we assessed cultural fit, business philosophy and ethics. After extensive research for an Indian affiliate in the technology market, Adfactors stood out. Adfactors is also fiercely independent and committed to deliver the best service, training and for its staff.”