How Pay-By-Result service helps businesses grow amidst COVID-19

Guest Column: Maddie Amrutkar, Founder of Glad U Came, pens down how small businesses can thrive if they are billed only for tangible outcomes or preferred deliverables and outputs

e4m by Maddie Amrutkar
Published: Jun 26, 2020 5:07 PM  | 3 min read
Maddie Amrutkar

Influencer Marketing is rapidly growing and has become a mainstream form of communication. The growth of Influencer Marketing is huge and today it has taken a permanent seat in the proverbial digital marketing table! Over 70% of Indian firms are planning to increase their expenditure on Influencer-led Marketing in 2020. Today, businesses are no longer experimental; they rather make strategies that help them meet their ends especially in the COVID-19 era.

We can’t predict the enormity of the pandemic but what we’ve observed is how communication has changed drastically. With Influencer marketing being the ‘new normal’ for businesses, the major concerns of brands today is achieving the estimated return on investment. Which is why Glad U Came has launched the ‘Pay-By-Result’ service. A service where clients are billed only for tangible outputs and effective outcomes.

The Pay-By-Result service is a great strategy for companies to keep their business thriving. We want businesses to achieve their goals without spending much on advertisements that do not guarantee results. With Pay-By-Result service you pay only when you get your desired results.This service is helpful for small businesses as well as businesses who run on a tighter budget.

Ideation behind Pay-By-Result

While I was surfing the web and looking for ideas, I happened to read a US-based blog on a similar concept. My immediate response was why we don’t do this too! My team of Glad U Came brainstormed and came up with Pay-By-Result service that proves to be beneficial for brands that plan a safe return to work during the economic crisis.

How Pay-By-Result service works?

Unlike charging clients for a retainer fee, Pay-By-result service only charges brands for tangible outcomes or preferred deliverables and outputs. This isn't something you often see in PR agencies but the idea behind Pay-By-Result Service is solely to generate meaningful insights. The Pay-By-Result service is the perfect opportunity for businesses to grab the eyeballs towards their products. If COVID-19 has taught us anything it’s that actions speak louder than words. The crisis has created a moment of truth in which businesses must reevaluate the actions and choices taken.

Which industry can utilize Pay-By-Result service?

Spanning from retail, beauty, FMCG, Tech, hospitality to e-commerce, Pay-By-Result service can be a useful tool for anyone, regardless of the industry. This result-oriented service is the best for anyone looking to improve and strengthen brand relations, awareness and brand visibility at this tricky time for the global economy when client budgets are under more pressure than ever.

Why to choose Pay-By-Result service?

The team of Glad U Came often talk brands out of paying for services that aren't right for their business at this time. Instead we suggest tactics that will help them build strong foundations, and support in the creation of an efficient marketing plan! Pay-By-Result service is a cost-effect service that helps brands achieve their business goal within a relatively lower budget. Meaning we carry out the work, and you only pay when you get your goal accomplished. The service is mostly beneficial for our clients as they will be investing money whenever they achieve the desired result or performance.

Glad U Came also has a gamut of tailor-made customized PR services that work in the most specific and efficient manner. Their tariff options are flexible and results-driven. Providing effective and high-quality brand services, with flexibility and value for money.

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