Glad U Came wins communications mandate for Tarbull

The agency's role will be to build a strategic communication framework for Tarbull

e4m by exchange4media Staff
Updated: Sep 15, 2021 4:38 PM

Glad U Came has won the PR mandate for Tarbull, a premium lifestyle electronics brand. The Mumbai-based PR Agency will work on the integrated communication strategies for Tarbull with advanced PR outlook to increase their brand awareness and reach. The account was won following a multi-agency pitch.

Commenting on the appointment, Dinkar Pathak, founder of Tarbull said, "We aim to make Tarbull the most sought out brand in the Audio technology space. Our brand ethos of “Made of More” exists because we believe that the consumers deserve more. We aim to disrupt the market by launching ‘First to the World’ & ‘Industry leading’ products across categories. Glad U Came is a young vibrant team, driven by passion, out of the box thinking and strong relationships. We are excited to partner with them on our journey.”

On the partnership, Maddie Amrutkar, founder of Glad U Came said, “We are thrilled to be collaborating with Tarbull as their lineup of innovative products surely promises to disrupt existing value propositions in the audio space.  We hope to achieve path-breaking results by implementing our integrated communication program that includes strategic media and influencer engagements, and building an influential community for the brand.”


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