WPP Media names Vinish Mathews as Head – Team Fulcrum, South Asia

Prior to this, Vinish Mathews served as Chief Strategy Officer at Mindshare India

by e4m Desk
Published: Sep 24, 2025 12:11 PM | 1 min read

Vinish Mathews Joins WPP Media as Head – Team Fulcrum, South Asia

WPP Media has appointed Vinish Mathews as Head of Team Fulcrum for South Asia, as announced in a LinkedIn post.
Mathews previously served as Chief Strategy Officer at Mindshare India and has extensive experience in strategic solutions and client growth.
He has held leadership roles at Media Futures Group and Mindshare China, and has over 22 years of experience across various sectors in India, China, and Southeast Asia.
Mathews expressed enthusiasm about returning to Fulcrum and leading Unilever's media mandate for South Asia, emphasizing collaboration with talented teams to achieve impactful results.

WPP Media has roped in Vinish Mathews as Head – Team Fulcrum, South Asia. The company announced the news of his new role through a LinkedIn post.

“WPP Media is proud to welcome Vinish Mathews as Head – Team Fulcrum, South Asia. We’re excited to have Vinish lead Team Fulcrum South Asia, driving growth and transformation alongside our clients. Welcome aboard, Vinish”, the company stated in a LinkedIn post.

He most recently served as Chief Strategy Officer at Mindshare India, where he provided strategic solutions, drove innovation, and delivered growth across its client portfolio. Prior to that, he led the Google relationship at Media Futures Group across India and Southeast Asia and held a leadership position at Mindshare China.

"I am thrilled to return to Fulcrum and lead Unilever's media mandate for South Asia. I am grateful to the clients and colleagues who have shaped my journey so far, and I look forward to partnering with the incredibly talented teams at Fulcrum and WPP Media to drive impactful results for Unilever in this transformative era for our industry", Mathews said.

Vinish brings over 22 years of leadership experience across India, China, and Southeast Asia, spanning FMCG, Technology, FinTech, E-Commerce, Consumer Durables, Automotive, and Tourism. He is no stranger to Fulcrum, having previously driven strategic planning for HUL’s extensive personal care portfolio.