Meta’s Shrutika Sinha joins Roblox
Prior to this, Shrutika Sinha led Strategic Partnerships for Meta Spark
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Published: Oct 22, 2024 12:04 PM | 1 min read
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Meta’s Shrutika Sinha has joined Roblox in India as Manager, Customer Success. She took to LinkedIn and announced her new role.
Prior to joining Roblox, Shrutika Sinha led Strategic Partnerships for Meta Spark.
“After two incredible years at Meta, I am beyond thrilled to join the Global Brand Partnerships team at Roblox in India”, she said in her LinkedIn post.
“I am forever grateful for the opportunity to learn, build, and implement AR (Augmented Reality) for Brands at Meta. Over the years, I’ve witnessed the evolution of marketing communication from traditional advertising to digital, and now the imminent shift to shared interactive experiences. Brands have so much to leverage from these immersive experiences, and Roblox is at the forefront of it”, the post read.
Shrutika Sinha has rich experience of over a decade in digital marketing, strategic alliances and driving growth. Her expertise has helped brands to create immersive experiences and shape consumer brand narratives with AR and find their inlay into the Metaverse.
Previously, Sinha led multiple campaigns for brands like Unilever, Mars Petcare, Visa, SC Johnson, PepsiCo amongst others.
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