Dentsu will always remain an integral part of my professional journey: Anita Kotwani

Dentsu has announced that Anita Kotwani will be stepping down from her role as Chief Client Officer, South Asia, after a five-year tenure. Anita has decided to explore new career opportunities.

Anita joined Dentsu in 2020 and played a key role in shaping the company’s Media business. As Chief Executive Officer of Media, she worked closely with teams across Carat, iProspect, Dentsu X, Sokrati, Posterscope, and Amplifi to strengthen capabilities, drive new business, and expand the network’s partnerships.

e4m Reports: Anita Kotwani steps down as Chief Client Officer, dentsu South Asia  

In her most recent role as Chief Client Officer, South Asia, Anita focused on enhancing client engagement, improving operational efficiency, and fostering a unified and future-ready leadership approach across markets.

During her tenure, Dentsu India’s Media practice achieved notable milestones, including a 10% growth in billings, securing 80 new brand wins in 2024, and launching innovative solutions such as Retail Media, Performance Practice 2.0, Total Commerce, and Spark, the network’s advanced marketing mix modelling platform. She also led the transformation of Dentsu into India’s first Media++ organisation, emphasizing integration and capability-building across the network.

Harsha Razdan, CEO, South Asia, Dentsu, said, “Anita has been instrumental in strengthening our Media practice and deepening client relationships across the region. Her leadership, vision, and commitment to integration have significantly advanced the network. We thank her for her outstanding contributions and wish her all the best in her next chapter.”

Reflecting on her journey, Anita Kotwani said, “My time at Dentsu has been both fulfilling and transformative. Working alongside talented teams and visionary clients has been a privilege, and I am proud of what we achieved together—from strengthening media brands to building capabilities that will benefit the network for years to come. Dentsu will always hold a special place in my professional journey. As I move forward, I am excited to explore new opportunities where I can continue driving growth, transformation, and meaningful impact.”