Rachana Lokhande to address NEONS OOH Conference 2019

At the NEONS OOH Conference and Awards 2019, Lokhande CO-CEO, Kinetic India will speak on 'Measuring Impact in OOH Advertising: Practical or Impossible’?

e4m by exchange4media Staff
Updated: Mar 4, 2019 8:21 AM
Rachana Lokhande Kinetic

Out of Home is going through a big shift; the integration of digital is adding more value for marketers who have often raised concerns about the lack of measurement in the OOH domain. The industry has embraced innovation in all parts of the business to keep pace with where advertising and the consumer are headed.

This year at the ninth edition of the NEONS Awards & OOH Conference 2019, Rachana Lokhande, CO-CEO, Kinetic India, will be one of the esteemed speakers at the conference. She will address a session on 'Measuring Impact in OOH Advertising: Practical or Impossible?' The event will take place on 8th March, Leela Ambience, Gurguram.

Lokhande has over 16 years of experience in end-to-end business operations and retention, driving large scale revenue and profit gains and improving organizational performances through investments and account management. She is also the first woman CEO in the OOH industry in South and South East Asia under 40. Under her leadership, Kinetic India’s overall business grew by 19%.

With a post-graduate diploma in Mechanical Engineering and a bachelor's degree in Mass Communication, Lokhande began her career in the Out-of-Home industry as a media planner and buyer at Ensure Outdoor Advertising.

She is highly skilled in launching businesses from scratch, restructuring organizations and transforming non-performing BUs into top-performers; bringing in 3X growth in HUL & Amazon business in a duration of 4 years in her previous role as business head at Rapport. Lokhande is best known for her efficiencies in streamlining operations, invigorating businesses, heightening productivity, systems & procedures.

Being a tech and innovation enthusiast, she works actively on building centralized functioning with technologies and driving digital innovations.

The OOH Conference & Awards seeks a way forward and aims to address ways in which the industry can overcome the challenges related to OOH advertising. With the first eight editions being highly endorsed by the Industry, this edition will recognise and reward the exceptional work in OOH Advertising and Digital Signage from the period of January 2018 to December 2018.

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