Morris Garages and JCDecaux leverage airport space to promote MG Hector

The brand is showcasing the premium car at JCDecaux’s promotional space in the common departure area, a high footfall zone at the airport

by exchange4media Staff
Published - Aug 30, 2019 7:58 PM Updated: Aug 30, 2019 8:01 PM
JCDecaux MG Hector

MG Hector - The newest buzz creator in the automobile sector has parked itself on the Bengaluru International Airport for an exceptional outdoor advertising campaign. Morris Garages, the British automotive marque has decked up advertising bays at the airport with India’s first internet car, to give the audience a glimpse of what a marvel looks like. The campaign was planned & executed swiftly by Rapport & Seventy Emg. JCDecaux, the outdoor advertising company holds exclusive advertising rights for BIAL.

With the objective of creating awareness about the finest SUV in India’s automobile market today, the brand aims at targeting the automotive enthusiasts passing through the airport. Leveraging the airport environs where travelers are more willing to engage themselves in exploring due to long waiting times, the brand is showcasing the premium car at JCDecaux’s promotional space in the common departure area, a high footfall zone at the airport. The brand’s larger-than-life presence curated with a massive billboard on Bengaluru Airport’s approaching road is another great example of communicating with the target audience in the most effective fashion. The billboard is spruced with attractive customization showcasing the svelte center touchscreen of the car.

“MG Hector’s campaign at Bengaluru International Airport with JCDecaux media is impactful & communicates with the audience effectively. We are elated to have their trust in our media for creating awareness about India’s first internet car. BIAL’s dynamic audience profile of both business & leisure travelers is what attract brands to advertise here. The noteworthy formats selected by MG Hector at the necessary touchpoints speak of its towering presence at the airport tapping the target groups just right.” Says Raheel Amjad, Deputy MD, JCDecaux India.

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