Laqshya Solutions creates outdoor campaign for Epic TV Channel’s new shows
The primary objective of the campaign was to gain maximum TG exposure and build high awareness about the channel and its offerings
EPIC TV Channel recently launched an outdoor campaign for its upcoming shows: ‘UMEED INDIA’, ‘RAJA RASOI AUR ANDAAZ ANOKHA’, ‘INDIPEDIA’ and ‘DEVLOK’. Laqshya Solutions, the OOH division of Laqshya Media Group, was awarded with the opportunity to campaign for these upcoming shows on outdoor media platforms in two prime cities of the country, Mumbai and Delhi, keeping in mind the channel’s TG. The primary objective of the OOH campaign was to gain maximum TG exposure and build high awareness about the channel and its offerings.
The Media Planning Team at Laqshya Solutions handpicked some very prominent media assets by carefully understanding the heavy traffic and busiest roads for the right audience. The outdoor platforms chosen are a mix of various media vehicles that bring along a purpose: billboards that target all the important arterial routes to ensure wider reach, Internal Metro Wrap that helps on focused visibility, Train Wraps that reaches out to the heart of the Mumbaikar along with some key support medium like Train Branding, Bus Back Panels, Unipole, Glass Façades, Scrollers, Digi pods, Parking Backlit Box etc.
Using a sharp focus on their OOH plan, it stands prominently visible in and around Mumbai-Delhi. A 60-day long campaign would certify a stronger connect with the TG. The research that supported the day part analysis of Male/Female 24–44 years was completely utilized for a customized approach used by the planning and buying strategists.
The billboards are strategically placed so as to give a larger-than-life feel of the brand and supporting mediums like bus backs, internal train wraps and metro wrap, helping gain attention of daily commuters. The recall value of the channel is exploited to its maximum potential through this campaign so that it becomes an instant TOM recalled brand.
Commenting on the success of the campaign, Jalaj Pathak, Vice President, Laqshya Solutions, said, “We are extremely pleased to have associated with EPIC Channel. The crux of the channel’s ethos lies in exploring India’s untold stories, facts and possibilities and we are happy to have embarked on an outdoor route to showcase their new shows, new seasons and the brand new avatar to a wider audience in Mumbai and Delhi.
We had a task to deliver by being present in all key pockets and ensuring a no-miss visibility for them. I am happy that the team has ensured the same by working on a strategy backed plan for them. The main focus of our campaigns was to reach the TG seamlessly and create maximum Impact on the viewers. We have been hearing some fantastic reviews from our industry partners and the TG regarding the campaign. I am sure it would continue to stay noticed and will build a larger base of viewership going forward for our client EPIC Channel.”
Speaking on the campaign, Atreyo Mukherjee of EPIC Channel said, “The channel is extremely content with the OOH plan proposed and executed by Laqshya Solutions. The eye catching media units are doing complete justice to the content we have to offer. The idea was to create a buzz about the new shows and grab the attention which we have been successful at doing. The team at Laqshya is managing our campaign as extension of our team and they have displayed perfect planning and execution based on our brief.”
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