JCDecaux unveils new digital pillars at Bengaluru International Airport

The digital pillars have been installed at the baggage reclaim area at Domestic arrivals

e4m by exchange4media Staff
Published: Aug 30, 2019 7:15 PM  | 1 min read
JCDecaux Digital Pillars

JCDecaux India unveiled two new digital pillars at the Arrivals section of the Bengaluru International Airport. The digital pillars have been installed at the baggage reclaim area at Domestic arrivals. The pristine media structure, positioned strategically at a high footfall area garners attention from a distance, giving brands the right recognition & effectively tapping the audiences’ minds advertising on it. The world-renowned outdoor advertising company owns exclusive advertising rights for BIAL.

Speaking about the new digital pillars, Raheel Amjad, Deputy Managing Director, JCDecaux India said, “Adding a new media asset is no good until it adds value to the advertisers. Keeping this in mind, we set up these two new arrival digital pillars at the arrival zone, closer to the baggage belts where the dwell time is always high. With this new addition to our advertising portfolio, the brands will be able to leverage maximum viewership in the airport environs. The Digital Pillars is equipped with contextual advertising with which brands can discover new opportunities for pushing dynamic content & targeted communication.” 

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