Big Bazaar lends mktg muscle to Maruti Suzuki

Co-branded elements such as danglers, wobblers, standees & tent cards have been used in the store to promote the tie-up

e4m by exchange4media Staff
Published: Jan 4, 2013 6:59 PM  | 2 min read
Big Bazaar lends mktg muscle to Maruti Suzuki

Big Bazaar has tied-up with Maruti Suzuki. The partnership is in the form of a sponsorship of Big Bazaar’s Monthly Bachat Bazaar by Maruti Suzuki Estilo. Future Media has facilitated this partnership.

Monthly Bachat Bazaar is one of Big Bazaar’s flagship properties running from 1st to the 8th of every month, during which period the stores see higher number of customers wanting to make the most of the deals on offer.

As part of the association, Maruti Suzuki Estilo is running the ‘Shop big, win big’ contest in 81 Big Bazaar stores across the country, wherein the winner stands to win the grand prize – Estilo.

Speaking on the association Vijay Koshy, National Sales Director, Future Media said, “We are delighted to have India's leading car maker on board as partner to one of our popular programmes Monthly Bachat Bazaar. Both Maruti Suzuki and Big Bazaar enjoy mass appeal and are popular choices. Families vouch of their quality, high customer obsession and competitive pricing. Through this partnership, we will be able to meet and connect with many more Indian families. Families can also experience the car at the display zones.”

This contest is being promoted in the stores by way of co-branded elements such as danglers, wobblers, standees, drop downs, tent cards as well as in-store announcements. About 35 Big Bazaars also have the Maruti Suzuki Estilo zone where the car is displayed.

Besides exclusive branding elements for Estilo, the brand will also feature in all ATL communication released by Big Bazaar for Monthly Bachat Bazaar.

Manohar Bhat, VP, Marketing, Maruti Suzuki said, “We welcome our association with the biggest retailer of the country. Popular with Indian families for its exciting deals, we thought it would be an in deal platform to showcase our family offering Estilo. Estilo comes with a promise to make life easy for its users. Built around the theme life banaye easy, Estilo is easy to drive with the advanced K-series and detent-pin technology. Its spacious and comfortable interiors and powerful AC makes further enhance comfort and ease. Estilo's stylish looks and dual-tone interiors make it easy on the eyes.”

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