ZEE 24 Kalak leads in Gujarati News genre with 18.4% share

The channel outdid rivals with a double lead in share percentage and ATS(V)

e4m by exchange4media Staff
Updated: Aug 4, 2020 11:10 AM
Zee 24 Kalak

The past week has seen diverse developments across various genres which has increased news consumption exponentially. Ranging from Kargil, Rafale, Sushant Singh case, Covid-19 updates to Ram Mandir Bhoomi Pujan, various happenings have kept the news’ viewers glued to their television sets. In such times in Gujarat, one news channel – ZEE 24 Kalak has been the go-to channel for Gujarati viewers. 

As per the Broadcast Audience Research Council (BARC), ZEE 24 Kalak has been the market leader in Gujarati News Genre in Week 29’20 with 18.4% share. For the first time, ZEE 24 Kalak has left behind the long-time leaders ABP Asmita and TV9 Gujarati that too with a double lead, both in Share% and ATSV. ZEE 24 Kalak is now the front runner for Gujarati news. 

ZEE 24 Kalak has always been one of the fastest-growing news channels, with a very strong presence all across Gujarat. The brand message of ZEE 24 Kalak is - અમે સાંભળીએ તમારી વાત (We understand your point) and it has always acted as a Voice of common people residing in Gujarat by taking up several issues and bringing them to the notice of concerned authorities. It is a channel about positivity & credibility and its continuous efforts to bring forward authentic and unbiased news to its viewers are showing positive results. ZEE 24 Kalak has conducted several intellectual properties since last year under the umbrella Mahasanman where it recognises the effort of people in various sectors. Some of the successful events were Shakti Mahasanman, an event recognizing efforts of women from different fields on Women’s Day, Arogya Mahasanman where people from health sector were recognised for their undying efforts and finally Mahasanman, where entrepreneurs of Gujarat were recognized for their contribution to state’s economy. 

Speaking on this occasion CEO, Purushottam Vaishnava said, “ZEE 24 Kalak is our niche offering for the Gujarati news genre. In March-end, our channel was at number 6 in the Gujarati market. In just 5 months we have been able to make a complete turnaround and reach the top. The credit goes to our dedicated team which has worked exceptionally well and to our viewers without whose trust we could not have achieved this.” 

Thanking the viewers for their trust, Channel Editor,  Dixit Soni said, “If you are present at the grass-root level, if you are present amidst the citizenry and become the voice for their struggles, your success is guaranteed. In these difficult times in Gujarat, ZEE 24 Kalak team has worked hard to fulfill the expectations of their viewers and in turn, the viewers have rewarded us with their faith.” 

Executive Cluster Head- Sales,  Manoj Jagyasi said, “News dynamics have completely changed in the last few months and now this industry demands to keep up with this transformation. To survive and specially to be the leader, the channel needs to be relevant, fast and credible in terms of the content delivery to our viewers and that is the mantra being followed by ZEE 24 Kalak. Also being a regional news channel it gives advertisers advantage of focused targeting and also with customer-first approach we’ve managed to build long partnership with all leading brands across verticals.”

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