With 10.5mn impressions, Bigg Boss 13 finale highest-rated episode in non-fiction category

According to BARC data for Week 7, Colors continues to dominate the Hindi GEC in Urban markets and Hindi+Rural markets in pay platforms

e4m by exchange4media Staff
Updated: Feb 28, 2020 8:57 AM
Bigg Boss

Colors’ Bigg Boss has emerged to be the No. 1 non-fiction property of the Hindi GE category, reaching over 213 million viewers across both Colors SD and HD feed. The channel has also said that the just concluded season of Bigg Boss was the highest-rated season ever. The finale episode garnered 10.5 million impressions, not only making it the highest-rated finale episode across non-fiction shows of the category (in the BARC universe) but also the highest-rated finale episode in the history of Bigg Boss (since BB Season 1).

According to data provided by the Broadcast Audience Research Council (BARC) India for for Week 7, Colors has led the top ten channel list in Urban markets and Hindi+Rural markets in pay platforms. In the urban market, Colors registered 497713 (000s) impressions followed by Sony Sab and Star Plus on the second and third slots with 488383 (000s) and 426724 (000s) impressions respectively. Similarly, Colors dominates the Hindi+Rural market among the pay platforms. In Week 7, the channel has registered 697906 (000s) impressions, followed by Sony Sab and Star Plus on the second and third spots with 687312 (000s) and 629966 (000s) impressions respectively.

As per the data shared by Colors, it is the dominant leader in the Hindi general entertainment category with 505 million impressions that makes up for a 21.1% market share. The network also claims that Colors is the premier primetime destination for viewers on both weekdays and weekends with 370 million impressions (25.4% market share).

In a press note, Colors has attributed the channel’s success to marquee properties like Bigg Boss, Naagin, Chotti Sardaarni, Shakti, Vidya, Naati Pinky Ki Lambi Love Story and the recently launched Barrister Babu.

Naagin, which is now in its fourth instalment, was the best launch of the Hindi GE category in 2019. According to the channel, Naagin has been the highest-rated fiction show of the category since its launch.

The other show credited for the revival of Colors fiction line-up has been Chotti Sardaarni. This show has witnessed the best growth in the category with a 2.6x (multiplier) and now continues to be amongst the top 3 weekday fiction shows. Meanwhile, Shakti continues its successful run and maintains its slot leadership, continuing to feature in the Top-10 fiction shows of the category.

Barrister Babu, launched in Week 6, also features in the Top-10 fiction show list of the category along with Naagin, Choti Sardarni and Shakti.

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