Super TV refreshes logo, awards national ad sales mandate to Fourth Dimension Media

Super TV has also associated with 'Rajathi Raja' – an Illayaraja live music concert as publicity partners

e4m by exchange4media Staff
Updated: May 24, 2019 1:30 PM
Super TV

Super TV has unveiled a brand new logo and has taken a new avatar with exciting programs to appease the increasing interests of its viewers. The new brand mark is the first change to the logo in 8 year and has highlighted the basic hues of the RGB.

Here the Red Green Blue combination in the logo not only indicates the standard mode for recreating new colors but also denotes freshness with its blue color, power, determination and passion with its red color and growth with its green color.

Apart from the colors, the basic logo theme symbolizes the word Super with a hand gesture that can be commonly seen amidst people.

This also symbolizes that Super TV always wants to be a part of the everyday life of its viewers.

Super TV has taken another leap forward in its ad sales strategy and has roped in Fourth Dimension, assigning the National ad sales duties of the channel. It is believed that this move has come in at the right time to couple up with the fresh logo and the channel partnering of the Mega Musical Event. “What more can be expected out what is to be called an intrinsic makeover”?

With its fresh facade, Super TV is proud to associate with the most expected event of all music lovers - “RAJATHI RAJA – AN ILLAYARAJA MUSICAL RETREAT”, as the publicity partners. The event is to be held on the 9th of June 2019 at the Coimbatore Codissia grounds from 6 pm and is all set to unfold the magic of the maestro Illayaraja and SPB combination after a considerable while. Super TV has lots of amazing contest and gifts for its endearing viewers on account of this most-wanted musical event of Coimbatore.

K. Sanjeevi, MD, Super TV

Further K. Sanjeevi, MD, Super TV, says, “They consider this development as a great opening to national ad sales market and Fourth Dimension’s strong ground presence in the South market and the Team’s sound knowledge about the Indian Advertisement trends would definitely power up the growth process of the Channel coalesced with a nation-wide visibility.

Shankar. B, CEO, Fourth Dimension Media

It’s a great opportunity for us to represent another brand from South/Tamil Nadu, there can’t be a better opportunity for us to start other than Musical Legend Illayaraja, we thank Mr.Sanjeevi for this chance “ says Shankar. B, CEO, Fourth Dimension Media.

Super TV, a GEC channel was launched on 2011, with the motto of Non-Stop Entertainment and has been successfully delivering the same for the past 8 years with its footprints in most of the leading MSO’s and DTH services.

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