Star Plus regains top spot in urban market: BARC Week 45
Zee Anmol continued to lead both overall and rural market
Zee Anmol continued to lead the overall market with 812 million impressions, followed by Star Utsav on the second slot with 666 million impressions and Star Bharat on the third spot with 660 million impressions, according to Broadcast Audience Research Council (BARC) India Week 45 data.
Zee Anmol’s Kumkum Bhagya lead the top five programme list in Week 45 with 13.1 million impressions, followed by Colors’ Naagin3 on the second slot with 12.7 million impressions. Zee Anmol’s Mahek stood on number three with 11.9 million impressions. Zee TV’s Kundali Bhagya and Kumkum Bhagya bagged fourth and fifth slots with 11.3 and 9.7 million impressions, respectively.
Hindi GEC Urban
Star Plus regained its leadership position in the urban market. The channel registered 430 million impressions and was followed by Colors on the second slot with 402 million impressions and Sony Entertainment Television on the third slot with 401 million impressions. Zee TV and Star Bharat bagged fourth and fifth spots with 387 and 315 million impressions, respectively.
Colors’ Naagin3 continued to dominate the list of top five programmes in the urban market with 8.4 million impressions. Zee TV’s Kundali Bhagya bagged the second spot with 6.8 million impressions followed by Kumkum Bhagya on the third spot with 5.6 million impressions. Star Plus’ Star Parivaar Awards 2018 and Kulfi Kumar Bajewala stood at number four and five with 5.6 and 5.1 million impressions, respectively.
Hindi GEC Rural
Zee Anmol continued to lead the rural market with 667 million impressions, followed by Star Utsav on the second spot with 467 million impressions and Sony Pal on the third with 426 million impressions. Star Bharat and Dangal TV stood on the fourth and fifth positions with 344 million and 327 million impressions, respectively.
Zee Anmol’s Kumkum Bhagya continued to lead the list of top five programmes with 11.0 million impressions followed by Mahek on the same channel at the second slot with 9.8 million impressions. Star Utsav’s Rabba Ve stood on the third spot with 5.8 and Sony Pal’s Taarak Mehta Ka OOltah Chashma on the fourth spot with 5.7 million impressions and Gutur Goon on the fifth slot with 5.6 million impressions.
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