Pro Kabaddi League ratings grow by 56% in season 2
Commercial ad volumes grew by 24 times in PKL 2 in comparison to the inaugural season last year
The ratings of Pro Kabaddi League (PKL) season 2 increased significantly in comparison to its inaugural season. The ratings rose as high as 56% in terms of average TVRs for the 37 matches completed this season as the ratings (in %) grew to 1.23 TVRs from 0.79 TVRs in season one according to data from TAM Sports CS4+ All India Markets (PKL 2: July 18 – August 8, 2015 vs. PKL 1: July 26 – August 16, 2014). In terms of average TVTs it increased by 57% as the ratings (in ‘000’s) stood at 3,309 TVTs in PKL 2 from 2,105 TVTs in PKL 1.
The time spent viewing (TSV) per match also increased by 15% as PKL 2 TSV increased to 19 minutes 27 seconds from 16 minutes 54 seconds during PKL 1. The reach however had reduced of the league to 38% in PKL 2 from 40% in PKL 1. The reach reduced to 103 million in PKL 2 from 108 million in PKL 1.
In terms of advertising PKL 2 saw a large increase as commercial ad volumes grew by 24 times in PKL 2 as compared to PKL 1. The commercial advertising was 36.6 hours in PKL 2 as compared to 1.5 hours in PKL 1. The total number of brand increased to 20 in PKL 2 from just 8 brands advertising during PKL 1. The total number of advertisers were 9 in PKL 2 to 7 advertisers in PKL 1, while the total number of categories increased to 12 in PKL 2 from 8 in PKL 1. Seven out of the nine advertisers in PKL 2 were new in comparison to PKL 1. Flipkart, Bajaj Electricals and Coca Cola India topped the advertiser list during the second season of PKL.
PKL 2 was available on more channels such as Star Sports 2, 3, HD2, HD3, Star Gold, Maa Movies, Suvarna Plus and Star Pravah, while PKL 1 was available on Star Gold, Star Sports 1, 2, 3 and 4 and Star Utsav.
A major portion of the viewership was contributed by the male audience between the age group of 15-24 years SEC ABC. Female viewership for PKL 2 also was at a significant level as it contributed 39% to the overall viewership of the league. The age group of 35+ saw a large viewership as they contributed to about 36% of the total viewership. SEC D and E contributed 34% of the viewership.
The 21st match played between Jaipur Pink Panthers and Dabang Delhi garnered the highest rating of 1.67 TVRs. This was followed by match no.12 between Bengal Warriors and U Mumba which got ratings of 1.55 TVRs.
Among the metros Mumbai was the top market for PKL 2 viewership, while among the states Maharashtra was on top followed by Andhra Pradesh and Karnataka in terms of ratings.
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