PKL records 13.2 crore viewers in inaugural week, rural region a major consumer
PKL sees phenomenal growth in various states with an increase in viewership by 52 per cent in Karnataka followed by Andhra Pradesh and Maharashtra by 40 per cent 34 per cent respectively
The fifth season of Pro Kabaddi League began on July 28, 2017. While the previous seasons have managed to attract viewership that has kept advertisers and sponsors glued to the sport, BARC’s latest figures show that PKL is still maintaining its standards.
The opening week of PKL recorded a viewership of 13.2 crore out of which 9 crore were from rural regions while the other 4.2 crore were from the urban region. By the end of the thirteenth game, the gross impressions were recorded at 37.6 crore and the cumulative reach stood at 13.2 crore.
PKL has seen an increase in viewership by 52 per cent in Karnataka followed by Andhra Pradesh and Maharashtra by 40 per cent and 34 per cent, respectively. Tamil Nadu witnessed a six-fold increase in viewership while UP doubled its viewership.
With four new teams being added to the league, the viewer base is increasing. This is sounding victory bells for sponsors and keeping other advertisers on the hook. The franchise spent over Rs. 46.99 crore over 227 players. More viewers, more players and the rural and urban reach are slated to bring in more investments in the long run.
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