New Tariff Order: TRAI extends deadline to choose TV channels to March 31

After March 31, customers who don’t select a pack will automatically migrate to the 'Best Fit Plan’

by exchange4media Staff
Published - Feb 13, 2019 9:30 AM Updated: Feb 13, 2019 9:30 AM

The Telecom Regulatory Authority of India (TRAI) has extended the deadline for customers to select television channels under its new tariff order to March 31. The new order was meant to be effective from February 1.

With the extension of the deadline, viewers can now continue with their old pack till March 31. Reports suggest that after March 31, customers who don’t select a pack will automatically migrate to the 'Best Fit Plan’. The 'Best Fit Plan’ will be created on the basis of usage, language and channel popularity. It should preferably be a blended combination of various genres. While making 'Best Fit Plan' for a subscriber, DPOs should ensure that payout per month of the 'Best Fit Plan' generally does not exceed the payout per month of existing tariff plan of the subscriber.

TRAI’s new tariff order is aimed at bringing in transparency in the broadcasting sector. It gives freedom to the viewers the freedom to choose and pay for only the channels that they want to watch.

According to TRAI, there are approx. 100 million cable service TV homes and 67 million DTH TV homes in the country. As on date, approximately 65% of the subscribers of the cable services and 35% subscribers of the DTH services have already exercised the options.

The Authority noted that though the new framework promotes consumer choice and enables the subscribers to pay for what they wish to view but 'non-exercise of the option' should not create any inconvenience to the subscribers. And so it has requests all DPOs to create the 'Best Fit Plan' for its subscribers who have not exercised their options yet.

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