NBA President Rajat Sharma condemns 'demoralizing' suggestions to impose ban on media ads

Sharma contended that the move to ban ads completely is not only ill-timed but highly arbitrary

e4m by exchange4media Staff
Updated: Apr 7, 2020 6:29 PM

News Broadcasters Association (NBA) President Rajat Sharma has strongly deplored the suggestion by Congress President Smt. Sonia Gandhi to "impose a complete ban on media advertisements - television, print and online - by the Government and Public Sector Undertakings (PSUs) for a period of two years."

 At a time when media personnel , without fearing for their lives, are doing their national duty, by disseminating news on the pandemic, a statement like this from the Congress President is highly demoralizing.

 On one hand there has been a slump in advertisement revenues of electronic media due to recession, on the other hand it is suffering from financial blows due to nationwide lockdown of all industries and businesses. Moreover, news channels are spending heavily on providing safety to their reporters and production staff. To suggest a "complete ban" on government and PSU advertisements is not only ill-timed, but highly arbitrary.

 NBA calls upon Congress President Smt. Sonia Gandhi to withdraw her suggestion made to the prime minister about "complete ban" on media advertisements for two years in the interest of a healthy and free media.

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