Media has failed in its responsibility to uphold ideals of journalism: Sonia Singh, NDTV

Sonia Singh, Editorial Director NDTV, spoke about the widening gap between academic journalism and media practice and ways to address it at e4m Media Education Summit 2018.

SoniaSingh

“I find it difficult for young people to enter journalism as we are failing in our responsibility to uphold the ideals of journalism. We should not let those ideals fall by the wayside,” said Sonia Singh, Editorial Director NDTV. Singh was speaking at the recent Media Education Summit organised by exchange4media in association with Samachar4media and BW Businessworld.

At the event, Singh spoke about the widening gap between academic journalism and media practice and ways to address the issue.

Talking about the rapidly changing media landscape and whether media institutions have been able to keep pace with it, Singh said, “I was lucky enough to be a part of the first batch of the first media education institute of our country—NDTV. Almost every news media channel today is headed by people who are NDTV graduates. It has been a wonderful comment on how a media company can also be a training ground. The biggest challenge many media schools face is how to make the classroom a slice of real life scenario and that is something which the media companies and media institutions will have to address together.”

According to Singh, the way to address the issues concerning contemporary academic journalism is to find balance between old school pedagogy and new school approach. “Often, there is an obsession with technology and we leave aside the old fashion journalism. We need to marry the best of old world journalism with the new demands,” said Singh.

Underlining the importance of living up to the ideals of journalism taught in media schools, Singh agreed that there was dichotomy between what was preached and practiced.

When asked about the current business model of news channels and whether it was a true reflection of good journalism, Singh said, “What should be marketable in today’s media industry should be credibility and that is the actual gold standard. The current rating system and the way it is done is not the ideal situation for media.”

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