Guest Column Newsmanic: If only more owners had Subhash Chandra’s guts!
If there is one crisis that is facing the Hindi news industry, it is this. Much as the industry tries to paint a picture of the viewer as a willing consumer of pulp, the ground is slipping under its feet. It is clear that the average viewer has had enough of nonsense and is turning off. And yet, I have never heard any CEO or editor talk about this looming danger at any industry meet or interview, observes BV Rao.

From the way CEOs and editors keep defending the brain-dead programming on Hindi channels, you would think that the population of morons is galloping in the country. Thankfully, the contrary is true.
Every time we question their stupid content decisions, the channels come out with facts and figures to silence us. They tell us how their cut-and-paste coverage of Rakhi Sawant’s ‘swayamvar’ walloped Manmohan Singh’s second coming in the TRPs. That argument settles it. The viewer is responsible for the puerile news content. We are the perverts, they are our benefactors, who give us our daily fix without which we will wilt and die.
The channels have used this twisted logic to not just absolve themselves of the falling standards of news on TV, but to give an impression that the only way to protect or grow their business in the Hindi news genre is to cater to this growing tribe of perverts. Well then, here’s the breaking news. The perverts are not growing, they are dwindling. Let’s grab this rare chance to throw some figure in their face, for a change:
These are the year-wise market share figures for the news genre. The TV viewership universe consists of various genres such as general entertainment, infotainment, movies, sports, news, etc.
The stats above show that in 2006, the news genre (nine Hindi “national” news channels) had an average share of 7.61 per cent of the overall TV viewership. That is, 7.61 out of every 100 viewers watched news then. The figure rose to 8.03 per cent for 11 channels in 2007, dropped a little to 7.89 per cent in 2008 and dived to a pitiful 5.85 per cent in 2009. From the highest (in 2007) to the lowest (in 2009), it is a sharp fall of 27 per cent. In other words, in the last two years alone, the Hindi news universe has shrunk by more than one-fourth. Any other industry would consider such a steep fall in market share as catastrophic, but not the Hindi news industry. The Hindi industry assumes that there will always be a good number of masochists to help it survive.
If there is one crisis that is facing the Hindi news industry, it is this. Much as the industry tries to paint a picture of the viewer as a willing consumer of pulp, the ground is slipping under its feet. It is clear that the average viewer has had enough of nonsense and is turning off. And yet, I have never heard any CEO or editor talk about this looming danger at any industry meet or interview. Talk of living in denial.
But that’s so typical of the channel-wallahs. They will just shut out the inconvenient truths. They will never tell you that sensible programming also brings in the numbers as often as popcorn journalism and that they do more of the latter just because it is easier and cheaper to cut-paste content from entertainment channels than to create their own.
Let me illustrate this with just the example of one channel, Star News, which has over the last few months tried to correct the balance between sense and nonsense. The pains it took to create some special programmes paid off with ratings way above the channel average, sometimes turning in double or nearly three times that (Star News’ channel TRPs average around 14/15).
Here’s a quick list:
‘Uttradhakari’, a special show on Rahul Gandhi, turned in 21 per cent share.
‘Tiranga’, their I-Day special gave an astounding 33 per cent.
‘Vansh’, on the Thackeray family, 26 per cent.
‘Vansh’, on the Mahajan family, 19 per cent.
‘Raj Ka Uday’, on Raj Thackeray, 22 per cent.
‘Mere Khoon Ka Ek Ek Katra’, on Indira Gandhi’s death anniversary, 32 per cent.
If that is not indication that the viewer is more than willing to spend his time on good content, what is? The difficulty is that such content needs a lot of planning, travelling, spending and ideating and the other content (of the ‘Rakhi Swayamvar’ type) comes easy, packaged, and free. The former content takes time and effort to build a brand and bring in the TRPs and the latter brings instant gratification.
Most CEOs and editors have resolved this stand-off between instant gratification and long-term returns in favour of the former. It is beyond their capacity and vision to change the game now and play for the future. That is a call only the owners can take because it could mean taking a hit for a bit and the possibility of failure is real, too.
That’s the crucial difference between News 24 and Zee News. The owners of News 24 started with the “news is back” proposition, but quickly abandoned it. They did not have enough faith in news and took the silly route in no time. That has not given them any great business advantage. The proprietors of Zee News gave a clear diktat to return to sensible news and stay with it. They risked falling ratings and business. That clarity and patience has helped Zee gain respectability without hurting its profitability.
If tomorrow all Hindi channels were to suddenly pull the plug on stupid content, what would the viewer do, stop watching news? Nah, even if it is true that the viewer hates sensible content (like the channels keep telling us all the time), they would still have no choice but to watch the channels.
So the burden of change is on the channels, not the viewers. If only more owners had Subhash Chandra’s guts!
(The views expressed here are of the author’s and not those of the editors and publisher of exchange4media.com.)
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook & Youtube
NCLAT likely to hear ZEEL's plea today
The appellate body had deferred the hearing for ZEEL’s petition against the NCLT order
By exchange4media Staff | May 26, 2023 8:54 AM | 1 min read
The NCLAT is likely to hear ZEEL's petition in the Sony merger issue on Friday.
This is after the appellate body deferred the hearing in the petition against the NCLT order passed on May 11.
The network had said that it did not have the opportunity to present its arguments.
On May 11, the NCLT directed the exchanges to reassess the approvals, which previously got a thumbs up from the Securities and Exchange Board of India (SEBI).
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook & Youtube
BCCI likely to wait for Zee-Sony merger to sell media rights for bilateral matches: Report
The report also claims there is a possibility that the BCCI may not sell the rights for four years but instead for a different tenure
By exchange4media Staff | May 26, 2023 8:44 AM | 1 min read
The BCCI may wait for the completion of the Zee-Sony merger to sell media rights for the Indian cricket team’s bilateral series, according to a report in a leading business publication.
The report, which quotes sources, suggests that the cricket board would “wait for some time and watch how the Zee-Sony merger pans out before issuing the tender.” The report also claims there is also a possibility that the BCCI may not sell the rights for four years (from 2023 to 2027) but instead for a different tenure.
The report further says that The BCCI would want to issue the tender before the Asia Cup in September this year, but would hope that the Zee Sony merger has been completed by then.
Sony had the broadcast rights for IPL from the first edition till 2017, when Star India (now Disney Star) picked up the rights. Sony Sports Network also holds the rights to broadcast games from England, Pakistan and Sri Lanka.
Also, the BCCI has still not decided if it will go for e-auction or other modes for selling th rights. BCCI may also separate the rights of men's and women's rights.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook & Youtube
ZEEL posts Rs 8168 cr as revenue for FY23
ZEE5’s total revenue for the year stands at Rs 741 crore, up 36% compared to the previous fiscal
By exchange4media Staff | May 26, 2023 8:43 AM | 2 min read
Zee Entertainment Enterprises Limited's (ZEEL) revenue for the fiscal ended 31st March 2023 stands at Rs 8167.62 crore compared to last fiscal’s Rs 8305.86 crore.
The company has recorded ad revenue of Rs 4057.89 crore a drop of 7.6% compared to last year’s Rs 4396.15 crore.
As per reports, ZEEL has posted a net loss of Rs 73 crore for Q4 compared to the corresponding quarter last year.
Subscription revenue saw a 2.7% growth at 3335.47 crore on March 31, 2023, compared to Rs 3246.6 crore last fiscal.
The company said that its other sales and services revenue YoY was down 25%, and up 71% QoQ aided by new launches and higher syndication revenue.
The company's expenditure was up 10.3% to Rs 7364 crore compared to Rs 6674.14 crore. EBITDA for FY23 was down by 38% YoY due to a decline in revenue and elevated strategic investments across the business. It fell from Rs 1780.33 crore to Rs 1101.1 crore this fiscal. EBITDA margin came in at 13.6 % compared to 21.7%.
The operating expenditure for the fiscal increased 10.5% to Rs 4468.6 crore from Rs 4041.79 crore. Profit after tax for the business has dropped by 76.1 % from Rs 1053.8 crore to Rs 251.4 crore.
The total revenue for its OTT platform ZEE5 stood at Rs 741 crore, up by 36% in FY23 compared to the previous fiscal.
The company said that the programming and technology costs were higher YoY due to higher content cost in movies, investment in ZEE5 and Sports.
Personnel expenses decreased from Rs 826.1 crore to Rs 823.8 crore YoY.
Advertising & Promotional expenses surged by 23 % to Rs 1055.4 crore from Rs 858.5 crore as new content launches on Digital increased the marketing cost on a YoY and QoQ basis.
Compared to the last quarter of FY22, the advertising and subscription revenue of the company fell by 5%.
The platform's global MonthAly Active Users (MAUs) stands at 113.8 million in March 2023 compared to 104.8 million in March 2022. The number of Global Daily Active Users (DAUs) has increased from 10.5 million to 11.1 million.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook & Youtube
Arnab Goswami tenders unconditional apology before the Delhi HC in 2016 case
The case was filed by former Executive Vice Chairman of TERI R.K. Pachauri against him and others
By exchange4media Staff | May 25, 2023 6:48 PM | 1 min read
Arnab Goswami, Managing Director and Editor-in-Chief of Republic TV has tendered his unconditional apology before the Delhi High Court in a 2016 contempt case.
The case was filed by former Executive Vice Chairman of TERI R.K. Pachauri against him and others for "fragrant and willful disobedience" of the court's earlier orders restricting them from publishing certain claims against him.
"I hereby tender my apology to this Hon'ble Court and request that this Hon'ble Court may graciously be pleased to accept the apology and close the instant proceedings against the deponent," reads Goswami's affidavit submitted in court on April 28.
The affidavit further stated that Goswami is a law abiding and a respectable citizen of the country, holds all courts in high esteem and has the highest respect for the Delhi High Court.
"I had no intention to commit any act/ omission amounting to disobedience much less, wilful disobedience of the orders of this Court. I say that the alleged broadcasts were done under the bona fide belief that the same was not prohibited in terms of order passed by this Hon'ble Court on 18.02.2015 passed in C.S. (OS) 425 of 2015. The alleged broadcasts were made as part of fair reporting in view of the liberty under Article 19(1)(a) of the Constitution of India as recognised by this court in the aforesaid order," the affidavit reads.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook & Youtube
India Today Group to launch its free-to-air English news channel in the UK
The channel will be launched on May 31
By exchange4media Staff | May 25, 2023 4:49 PM | 1 min read
The India Today Group has announced the launch of India Today in the UK market from May 31. This is a follow-up to the launch of the Group's Hindi news channel, Aaj Tak, in the UK market. Previously operating as a hybrid channel, Aaj Tak and India Today served UK audiences with unique content.
With the launch of India Today, the English news channel will now be available as a free-to-air service, broadcasting in standard definition (SD) and accessible on Sky Channel No. 523. This will position it alongside other prominent English news channels, including Sky News, BBC News, GB News and Talk TV, the group said in a press release.
Meanwhile, Aaj Tak will continue to be available on Sky Channel number 710, providing uninterrupted access to Hindi content for viewers. The India Today Group, renowned for its comprehensive news coverage and commitment to delivering high-quality content, is thrilled to bring its linear presence to the UK audience.
“With its launch in the UK, India Today aims to captivate audiences with its insightful reporting, engaging programmes, and unwavering commitment to journalistic excellence. The channel's introduction is a testament to the India Today Group's dedication to delivering informative and relevant content to viewers worldwide,” read the release.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook & Youtube
ZEEL to appeal against NCLT order: Reports
The network is expected to contest that it did not have the opportunity to present its arguments
By exchange4media Staff | May 24, 2023 8:57 AM | 1 min read
ZEE Entertainment Enterprises is likely to move the NCLAT against the NCLT order, media networks have reported.
The network is expected to contest that it did not have the opportunity to present its arguments. ZEEL may challenge NCLT's jurisdiction regarding the non-compete fees issue.
The NCLT will be moved in a day or two, reports said quoting sources.
We had earlier reported that on May 11, the NCLT directed the exchanges to reassess the approvals, which previously got a thumbs up from the Securities and Exchange Board of India (SEBI).
SEBI has passed an interim ruling against one of the promoters of the Essel Group, which owns Zee.
The exchanges have also been asked to review whether the payment method for the non-compete fee between two Mauritius entities is in accordance with the relevant SEBI policies.
The proposal for the ZEE-Sony merger has already been green-lighted by the BSE, NSE, Zee shareholders and the Competition Commission of India.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook & Youtube
Sarah Jacob quits NDTV
Jacob was associated with NDTV for over two decades
By exchange4media Staff | May 23, 2023 5:37 PM | 2 min read
NDTV’s popular anchor and Senior Editor Sarah Jacob has quit. Jacob, who has worked at NDTV for over 20 years, also hosts the show We The People.
In an email to NDTV staffers, Jacob described NDTV as an “amazing newsroom filled with the most creative and driven reporters”.
“I cannot thank you enough,” she wrote. “Working with the best in the business has been an honour.”
"Last night, I resigned from NDTV. To Dr. Roy and Radhika Roy, Thank you for building what was one of India's great media institutions. To my many colleagues of over two decades, thank you for the memories.
It has been a fantastic ride from 2001 to 2023 at NDTV in various capacities. From being a reporter to having my own show has been rewarding and I am forever grateful for all that NDTV gave me and continues to offer. To be in the middle of the most spectacular years of the Indian TV news industry boom, that too at NDTV, which has set the standard of excellence for the industry, has been a magical career thus far. I hope future generations get to work at a place like I did, while learning the ropes. A most special thanks to my viewers, supporters and critics. You all had just as much to contribute in making sure I improve, introspect and learn. Your feedback keeps us honest. I will miss my show 'We the People' immensely and hope that whoever takes over from me will continue to ask the tough questions, but for now this is Sarah Jacob, signing off from NDTV," she wrote.
Many prominent names associated with the channel have quit the network recently and they include: Ravish Kumar, Nidhi Razdan who stepped down as Executive Editor,Group Editor Sreenivasan Jain, NDTV Group President Suparna Singh, Chief Strategy Officer Arijit Chatterjee, along with Chief Technology and Product Officer Kawaljit Singh Bedi.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook & Youtube