Dish TV’s ad income jumps 92% in Q3 FY26; subs rev falls 32%

The company’s operating revenue also declined nearly 20% year-on-year

by e4m Staff
Published: Feb 7, 2026 9:14 AM | 2 min read

Dish TV, ad income, Q3 FY26, subcription revenue

Dish TV’s advertising income nearly doubled in the third quarter of FY26, rising 92% year-on-year to ₹4.8 crore from ₹2.5 crore in the same period last fiscal, even as the direct-to-home operator continued to face pressure across its core subscription and revenue streams.

Subscription revenues for the quarter fell 32.2% to ₹224.5 crore, down from ₹331.1 crore a year earlier, reflecting sustained stress in the company’s primary business. Operating revenue also declined 19.8% year-on-year to ₹299.1 crore compared with ₹373 crore in Q3 FY25.

At the same time, costs moved higher. Total expenditure increased 36.1% to ₹340.6 crore in the quarter, up from ₹250.3 crore in the corresponding period last year. Marketing and promotional fees rose 27.5% to ₹39.9 crore from ₹31.3 crore, indicating higher spends on customer acquisition and brand visibility.

Depreciation and amortisation expenses offered marginal relief, declining 4.9% to ₹102 crore from ₹107.2 crore a year ago. However, the company’s losses widened sharply during the quarter. Dish TV reported a loss of ₹276.2 crore in Q3 FY26, compared with a loss of ₹46.5 crore in the same quarter last fiscal — an increase of nearly 494%.

Commenting on the performance and strategy, Manoj Dobhal, CEO and Executive Director, said the company is adapting to broader changes in the home entertainment market. “The Indian home entertainment market is undergoing a structural shift, and Dish TV is actively repositioning itself to remain relevant and competitive. Our hybrid offerings integrate live TV, OTT, and smart features into a single ecosystem, improving consumer convenience and engagement,” he said.

He added that deeper OTT integration, the scaling of Watcho, creator monetisation through FLIQS, and high-impact content partnerships are aimed at building a diversified and future-ready entertainment platform. “These initiatives are expected to strengthen our value proposition and drive long-term sustainability,” Dobhal said.