Burda International takes over Media Transasia's consumer magazine business

Hubert Burda Media, whose current holdings include a print plant and special interest magazines, will now own MTI's portfolio of eight lifestyle magazines

e4m by exchange4media Staff
Updated: Sep 3, 2014 8:03 AM
Burda International takes over Media Transasia's consumer magazine business

Exposure Media Marketing Pvt. Ltd. (EMM), a business wholly owned by Hubert Burda Media India Pvt. Ltd. (HBMI), and part of the Burda International group of companies, on Tuesday announced the acquisition of the consumer magazines division of the leading media house Media Transasia India (MTI).

MTI’s portfolio in India includes stand-out titles such as Travel & Leisure South Asia, Better Homes & Gardens, Sports Illustrated and Child. All in all, MTI publishes more than eight special interest magazines, focused on a wide variety of interests, from fashion and lifestyle to interior design, travel, and architecture, complemented with a strong expertise in custom and contract publishing and events. This portfolio will move into the EMM suite of magazines entirely. However, EMM and MTI do not preclude the idea of any future collaboration.

Julie Sherborn, Asia CEO of Hubert Burda Media explains, “India plays a key role in the Burda’s international expansion strategy. The country’s strong economic fundamentals, young population and dynamic growth ideas together with an increasing digitization and growing consumerism make it a very appealing investment destination for us.”

Added Massimo Monti, Managing Director of Hubert Burda Media India, 100 per cent owner of Exposure Media Marketing, “The MTI portfolio gives us a very attractive cross-section of special interest magazines and adds terrific strength and depth to our editorial, advertising and business development talent across India, allowing us to better service key centres."

Rasina Uberoi Bajaj, Publishing Director, Media Transasia India, is pleased to join the board of directors and continue her role in contributing towards the growth of magazines in India. She concluded, "MTI has succeeded in developing a diverse and effective media business in India over the past 30 years and the potential is increasing. This acquisition by Burda will allow this potential to be fully realised.”

Hubert Burda Media has held direct investment in India since 2008. Its current holdings include print plant and special interest magazines.

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