BARC Week 42: SET continues to be most-watched channel in Hindi GEC Urban market
Sony SAB moves up the ladder with 'Taarak Mehta Ka Ooltah Chashma' being the most-watched show in the Hindi GEC Urban market
Ever since Kaun Banega Crorepati 11 started airing, Sony Entertainment Television (SET) gained momentum on the rating chart and has been in the top spot in the Urban market for weeks together. In BARC week 42, the channel has managed to keep its top position intact with 473631 impressions. In fact, impressions have bettered from the 449691 impressions the channel recorded from week 41.
Sony SAB has moved up the ladder in the same market, thanks to Taarak Mehta Ka Ooltah Chashma which is the most-watched show in the Hindi GEC Urban market. The channel has upped its impressions from 392072 in week 41 to 435315 in week 42.
Star Plus slipped to number three, followed by COLORS, Zee TV, Dangal, Star Bharat, &TV, Big Magic and Star Utsav. As for programs, the second spot went to Zee TV’s Kundali Bhagya, followed by Yeh Rishta Kya Kehlata Hai, Kaun Banega Crorepati and Indian Idol.
In the Rural market, apart from Sony Pal’s exit and Star Utsav’s entry in the list of top 10 channels, the pecking order remains intact. In the top 5 programs list, Dangal takes the top four spots followed by Kundali Bhagya.
In the across genre category, there a few changes but Dangal retains the top spot with 1096002 impressions. Zee TV sees a drastic drop from fourth to seventh place. Zee Telugu is the new entrant to the list this time, while Nick which had entered the list on week 41, doesn’t find a place on it this time around.
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