indian-idol
Audiences no longer want passive viewing, they seek participation; plus reality formats attract higher-value sponsorships, marquee advertisers and celebrities, note broadcast experts and players
Aditi Gupta Jan 29, 2026 8:51 AM
Earlier, Pantvaidya was Business Head - Sony Entertainment Television (SET)
As audiences increasingly gravitate toward language-first and culturally rooted stories, regional OTT platforms have become the next frontier of digital entertainment and brand engagement
Pooja Yadav Oct 25, 2025 9:15 AM
Through this collaboration, the two platforms aim to mentor contestants on building their digital presence
e4m Staff Sep 8, 2025 12:29 PM
Telugu Indian Idol Season 3 will premiere on June 7, every Friday at 7pm
e4m Staff May 23, 2024 11:58 AM
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spends and much more
Kanchan Srivastava Oct 27, 2023 8:57 AM
Industry analysts say although these shows help advertisers in building brand recall & reach, TV networks are likely to stick to last year’s ad rates, considering the impact of Covid on advertisers
Sonam Saini Aug 18, 2020 8:28 AM