Industry analysts say although these shows help advertisers in building brand recall & reach, TV networks are likely to stick to last year’s ad rates, considering the impact of Covid on advertisers

Sonam Saini Aug 18, 2020 8:28 AM


Sony SAB moves up the ladder with 'Taarak Mehta Ka Ooltah Chashma' being the most-watched show in the Hindi GEC Urban market

exchange4media Staff Oct 25, 2019 9:03 AM


Among channels, Zee Anmol continued to lead overall and rural markets, and Star Plus retained the top position in rural market

exchange4media Staff Jan 4, 2019 3:19 PM

Sony TV embarks on extensive digital play for 'Indian Idol Junior'?blur=25

A portal, slew of apps, games and puzzles form part of the digital marketing strategy of the channel, offering users a more customised Idol experience

Synjini Nandi May 30, 2013 8:18 PM