BARC Week 41: SUN TV maintains first spot in across genre category

Market leaders in the South GEC - Colors Kannada, Asianet, SUN TV and Star Maa retained their top positions this week too

by exchange4media Staff
Published - Oct 19, 2018 8:45 AM Updated: Oct 19, 2018 8:45 AM
Barc Week 41 South GEC

The Week 41 data of the Broadcast Audience Research Council India (BARC) has been released. SUN TV maintained its first position in the across the genre category with 1 billion impressions. Star Maa which was in the third spot in Week 40, climbed down four spots to claim the seventh position with 702 million impressions. 

Like the previous weeks market leaders in the South GEC, Colors Kannada, Asianet, SUN TV and Star Maa retained their top positions this week too. 

Kannada
Colors Kannada bagged the first spot in Kannada GEC category with 459 million impressions followed by Zee Kannada with 407 million impressions. Udaya TV came third with 220 million impressions followed by Udaya Movies with 194 million impressions. The fifth spot was bagged by Star Suvarna with 161 million impressions. 

The first two spots in the program category was bagged by Colors Kannada with its ‘Lakshmi Baaramma’ bagging the first spot with 7.1 million impressions. The third spot in the program category was clinched by Zee Kannada’s ‘Comedy Khiladigalu Championship’. The fourth and fifth spot was bagged by prime time serials of Colors Kannada.

Malayalam
Asianet bagged the first spot in Malayalam GEC category with 290 million impressions. Surya TV which was in the second spot last week climbed down one spot to bag the third spot with 81.1 million impressions. Flowers TV bagged the second spot with 96.1 million impressions. Mazhavil Manorama came fourth with 79.2 million impressions followed by Asianet movies with 64.4 million impressions.

All five spots in the program category was bagged by the prime-time serials of Asianet. 

Tamil
SUN TV clinched the first spot with 941 million impressions. Zee Tamil climbed one spot up with 490 million impressions claiming the second spot followed by Star Vijay with 469 million impressions. KTV bagged the fourth spot with 283 million impressions followed by Sun Life with 103 million impressions. 

The first four spot in the program category was claimed by SUN TV with its prime -time serial ‘Naayagi’ with 11.6 million impressions. Zee Tamil's 'Yaaradi Nee Mohini' grabbed the fifth spot with 8.9 million impressions 

Telugu
Star Maa claimed the first spot with 660 million impressions followed by Gemini TV with 494 million impressions. Zee Telugu which was on the second spot last week bagged the third spot with 474 million impressions. ETV Telugu bagged the fourth spot with 438 million impressions followed by Gemini Movies with 216 million impressions. 

Star Maa bagged all the top 5 spots in the program category with ‘Karthika Deepam’ in the first spot with 12.8 million impressions

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.