BARC Week 40: Zee Anmol leads overall & rural markets, Star Plus rules urban

Colors’ Naagin3 continued to dominate the list of top five programmes in the overall market, followed by Zee TV’s Kundali Bhagya on second spot and Sony Entertainment Television’s KBC on third

by exchange4media Staff
Published - Oct 11, 2018 3:26 PM Updated: Oct 11, 2018 3:26 PM
BARC

Zee Anmol continued to be the leader in the overall market with 832 million impressions followed by Star Utsav on the second spot with 827 million impressions, as per the BARC India data for Week 40. Star Bharat bagged the third position with 763 million impressions.

Colors’ Naagin 3 continued to lead the list of top five programmes in the overall market with 14.6 million impressions, followed by Zee TV’s Kundali Bhagya on second slot with 13.2 million impressions and Star Bharat’s Radha Krushna on third with 13.0 million impressions. Zee Anmol’s Kumkum Bhagya and Zee TV’s Kumkum Bhagya bagged fourth and fifth spots with 12.8 and 10.5 million impressions, respectively.

Hindi Urban GEC

Star Plus continued to lead the urban GEC market with 486 million impressions, followed by Sony Entertainment Television on second spot with 472 million impressions. Colors stood on Number 3 with 437 million impressions. Zee TV and Star Bharat stood on the fourth and fifth spots with 424 and 370 million impressions, respectively.

Colors’ Naagin 3 continued to dominate the list of top five programmes with 9.9 million impressions. Zee TV’s Kundali Bhagya bagged second spot with 7.9 million impressions followed by Sony Entertainment Television’s KBC on third spot with 7.3 million impressions. Star Plus’ Yeh Rishta Kya Kehlata Hai and Kulfi Kumar Bajewala grabbed fourth and fifth spots with 7.3 and 6.9 million impressions, respectively.

 

Hindi GEC Rural

Zee Anmol leads the rural market with 672 million impressions, followed by Star Utsav on the second spot with 584 million impressions and Sony Pal on third with 490 million impressions. Star Bharat and Dangal TV stood on the fourth and fifth positions with 393 million impressions and 370 million impressions, respectively.

Zee Anmol’s Kumkum Bhagya continued to lead the list of top five programmes with 10.6 million impressions followed by Sony Pal’s Taarak Mehta Ka Ooltah Chashma on second spot with 7.5 million impressions. Star Utsav’s Rabba Ve climbed to the third spot with 7.2 million impressions while Zee Anmol’s Mahek fell to the fourth position with 6.8 million impressions. Star Bharat Radha Krushna bagged the fifth spot with 6.5 million impressions.

 

 

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