BARC Ratings: India News among Top 3 Hindi News channels in week 28
The network has witnessed maximum gain after the DAS III roll out to become one of the most viewed channels across the HSM category
As per the latest data sourced from BARC, India News has emerged among the top three Hindi News Channels with 52, 552 impressions in Week 28 (9th July to 15th July 2016).
The network has witnessed maximum gain after the DAS III roll out to become one of the most viewed channels across the HSM category.
Commenting on the latest BARC data, Varun Kohli, CEO, India News said. "I will attribute this success to our differentiated content and the dedication of our entire team at India News who have made the channel stand out in a short span of time. I will say that we have put in a lot of hard work; all the teams, including the content team."
Speaking about impact on ratings post DAS III roll out, Kohli added, "We have gained considerable market share because we have a huge rural viewership compared to other channels and it has helped us to rise in our ranks and the latest BARC data is a reflection of this fact.”
According to the latest BARC data, India News became the third most watched Hindi News channel after Aaj Tak and India TV which had 73, 334 and 65, 756 impressions respectively for Week 28, and ahead of ABP News (46490 impressions) and News Nation (46539 impressions).
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