RED FM to engage listeners in Delhi and Mumbai with South Side Story for Onam

An experiential festival, South Side Story aims to bring South Indian music, cuisine and culture to other parts of India

e4m by exchange4media Staff
Published: Aug 1, 2019 3:42 PM  | 2 min read
south side

93.5 RED FM, has announced their new IP, South Side Story, which is an experiential festival that brings South Indian music, cuisine and culture to other parts of India. The event is set to take place in Mumbai and Delhi during Onam.

South Side Story is also an on-ground extension of the recently-launched initiative of RED FM, RED Indies that promises to support independent music, and give them a platform with an audience who would appreciate their music.

By bringing in two of the most popular regional Indie bands, Agam and Thaikuddam Bridge, the festival will be showcasing the best of Carnatic progressive rock, pop and electronic music. The food for the fest is curated by Mahabelly in Delhi and South High in Mumbai.

Commenting on the launch, Nisha Narayanan, COO & Director, RED FM & Magic FM, said, “Through South Side Story, we want to break the barriers that are stopping us to explore regional cultures by providing them a platform. This festival aims to also reach out to the non-South Indian communities who wants to experience the festivities and grandeur of Onam. There has been a drastic shift in the Indian music scenario with more independent regional artists coming forward. RED FM through its initiatives like RED Indies and South Side Story gives a platform that recognizes and nurtures regional musicians. It is our humble effort to bring like-minded people together to experience sights, sounds and sadhya from the magnificent land of Kerala”.

The event will take place in Mumbai on September 1 at Richardson & Cruddas and on September 7 in New Delhi at Zorba.

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