RAM Ratings Week 9: Radio City and BIG FM tie in Mumbai
Big FM and Radio City tied in terms of market share in Mumbai. Fever FM, Radio Mirchi and Radio City maintain lead in Delhi, Kolkata and Bangalore
Week 9 data for RAM is in. Big FM and Radio City tied in terms of market share in Mumbai. Fever FM, Radio Mirchi and Radio City maintain leads in Delhi, Kolkatta and Bangalore.
The battle for Mumbai continues between Radio City and Big FM. This week saw both stations tied in terms of market share with 18.7 per cent. In terms of TSL (Time Spent Listening) Big FM lead Radio City with 6.15 and 5.43 respectively, though Radio City (4,766,000) edged out Big FM (4,362,000) in cumes. Fever FM was third with 13.8 per cent of the market share and a TSL of 6.23, which was the highest in the city. This was followed by Radio Mirchi with 12.8 market share and RED FM with 11.4 per cent market share.
Fever FM was once again the leader in Delhi with 18.7 per cent market share and a TSL of 5.08. Radio Mirchi was second with 13.1 per cent market share and a TSL of 3.38. Big FM came third with 12.3 per cent share followed by Radio City with 12 per cent share. Red FM had a market share of 10.7 per cent. Radio one did slightly better in Delhi than in Mumbai with 3.1 per cent market share.
Radio Mirchi continued to dominate the Kolkata market with a 19.8 per cent market share and a TSL of 4.31 followed by Big FM with a 16.8 per cent share and a TSL of 5.22. Oye FM (10.7 per cent), Aamar FM (10 per cent), Radio One (9.7 per cent), Red FM (9 per cent) and Fever FM (8.5 per cent) also battled it out closely in the market.
Radio City and Big FM continued their close rivalry in Bangalore with Radio City showing a total share of 23.4 per cent and a TSL of 9.29, the highest in the metros. This was followed by Big FM with 22.1 per cent market share and a TSL of 8.11. Radio Mirchi also showed a high market share with 12.1 per cent and a TSL of 7.31.
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