RAM Ratings Week 33'22 - 36'22: Radio Mirchi ahead in Mumbai and Kolkata

Fever FM led in Delhi and Big FM stayed on top in the Bangalore charts

e4m by exchange4media Staff
Published: Oct 14, 2022 9:00 AM  | 1 min read
RAM

RAM Ratings for Week 33'22 - 36'22 are out. Like the week before, Radio Mirchi forged ahead on the Mumbai and Kolkata charts. Fever FM led in Delhi and Big FM stayed on top in the Bangalore charts.

Mumbai with over 12.2 million listeners above the age of 12, saw Radio Mirchi on the top with a 20.6 per cent market share. Fever FM gained the second spot with a 16.1 per cent share, and Red FM third spot with a 15.7 per cent share. The most popular time slot was between 10 am and 11 am.

In Delhi, in a universe of 16.5 million listeners above the age of 12, Fever FM bagged the top position with a 22 per cent share. The second spot was taken by Radio Mirchi FM with a 14.3 per cent share. In the third position was Punjabi Fever with a 13.2 per cent share. Most listeners tuned in between 9 am and 10 am.

In Bangalore, Big FM took the lead with a 30.6 per cent share. The second spot was bagged by Radio City with 28 per cent. On the third spot was Radio Mirchi with a 15.6 per cent share. Most listeners tuned in between 7 am and 8 am.

Kolkata saw Radio Mirchi topping the charts with a 28.2 per cent share in a universe of 9.1 million listeners. Big FM came second with a 24.3 per cent share. Fever FM had a 13.8 per cent share. In Kolkata the listenership peaked between 9 am and 10 am.

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RAM Ratings Week 47 '22 - 50 '22: Fever FM ahead in Mumbai and Delhi

BIG FM led in Bangalore and Radio Mirchi in Kolkata between 20th Nov and 17th Dec'22

By exchange4media Staff | Jan 23, 2023 10:18 AM   |   1 min read

ram ratings

According to RAM Ratings for Week 47'22 - 50'22 (between 20th Nov'22 and 17th Dec'22), Fever FM topped in Mumbai and Delhi charts. BIG FM and Radio Mirchi took lead in Bangalore and Kolkata.

In Mumbai with over 12.2 million listeners above the age of 12, Fever FM continued to stay on top with an 18.2% listenership share. Radio Mirchi was in the second spot with 16.3%. Red FM took the third spot at 15.6%. Listenership peaked between 10 am and 11 am.

In Delhi, in a universe of 16.5 million listeners above the age of 12, Fever FM peaked with a 21.8% share. Radio Mirchi FM stayed steady with a 14.6% share. Punjabi Fever ranked third with a 13.2% share. Most listeners tuned in between 9 am and 10 am.

Big FM took the lead in Bangalore with a 32.2% listenership share. The second spot was bagged by Radio City with 28.9% share. At the third spot was taken by Radio Mirchi 13.4% share. Most listeners tuned in between 7 am and 8 am.

Kolkata yet again saw Radio Mirchi topping the charts with a 28.2% share in a universe of 9.1 million listeners. Big FM came second with 23.9%. Fever FM had a 14.7%. In Kolkata, the listenership peaked between 9 am and 10 am.

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8 out 10 people are listening to radio in Tier II & III markets

The findings are as per Toluna’s study across 30 markets

By exchange4media Staff | Jan 20, 2023 12:24 PM   |   2 min read

Toulna

Tier II and III markets are showing some enlightening trends for the radio medium, according to Toluna’s recent study across 30 Tier II and III markets, with a sample base of over 1200 respondents. The detailed interviews were conducted among FM radio listeners belonging to 18 to 50 years, who are a part of the Toluna panel across genders, socioeconomic classes and employment status. The data collection was conducted between 19th December, 2022, and 2nd January, 2023. Toluna covered markets in North and West, including Ahmedabad, Jaipur, Indore, Chandigarh, Nagpur, Bhopal, Surat, Ludhiana, Udaipur, and Aurangabad, amongst others.

The study highlights that FM listenership is quite high in these markets, as 80% of the respondents claim they listen to Radio. The listenership is higher amongst working professionals, where 9 out of 10 consume it. Amongst students, a lesser number (66%) tune to the radio as compared to housewives and working professionals. Another big revelation from the study is 33% of radio listeners ranked FM Radio as the preferred medium for daily entertainment, followed by video/music streaming apps.

The highlights of the study are:

1. 74% of radio listeners tune in more than three days every week. Radio listening is a part of a daily routine for around 1 out of every 4 in the decision-maker group.
2. 7 out of 10 radio listeners tune in to Radio for between 30 minutes to 2 hours every day.
3. Another important highlight 6 out 10 people consume Radio at Home

Adding to the insights, Dixit Chanana, Country Director, Toluna India, says “Our study on radio listenership in tier II and III shows some interesting data points. 33% of radio listeners ranked FM Radio as the most preferred medium of daily entertainment. This is consistent with the study that we did in 2020. Apart from consumption on the go, more than 60% consume radio at home. The way people consume Radio in these markets is amazing, and I am sure the Radio fraternity will be very happy to see such kind of findings.”

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RAM Ratings Week 46'22 - 49'22: Fever FM tops again in Mumbai and Delhi

Between 13th Nov and 10th Dec last year, BIG FM led in Bangalore and Radio Mirchi in Kolkata

By exchange4media Staff | Jan 13, 2023 8:32 AM   |   1 min read

RAM Ratings

According to RAM Ratings for Week 46'22 - 49'22 (between 13th Nov'22 and 10th Dec'22), Fever FM topped in Mumbai and Delhi charts. BIG FM and Radio Mirchi took lead in Bangalore and Kolkata.

In Mumbai with over 12.2 million listeners above the age of 12, Fever FM continued to stay on top with 18.1% listenership share. Radio Mirchi was in the second spot with 16.3%. Red FM took the third spot at 15.5%. Listenership peaked between 10 am and 11 am.

In Delhi, in a universe of 16.5 million listeners above the age of 12, Fever FM peaked with a 21.8% share. Radio Mirchi FM stayed steady with a 14.5% share. In the third position was Punjabi Fever with a 13.2% share. Most listeners tuned in between 9 am and 10 am.

In Bangalore, Big FM took the lead with a 31.9% listenership share. The second spot was bagged by Radio City with 28.9% share. At the third spot was Radio Mirchi went down a few notches with a 13.6% share. Most listeners tuned in between 7 am and 8 am.

Kolkata yet again saw Radio Mirchi topping the charts with a 28.1% share in a universe of 9.1 million listeners. Big FM came second with 24%. Fever FM had a 14.6%. In Kolkata, the listenership peaked between 9 am and 10 am

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RAM Ratings Week 45'22 - 48'22: Fever FM maintains dream run in Mumbai, Delhi

Between Nov 6 and Dec 3, BIG FM took and Radio Mirchi took lead in Bangalore and Kolkata respectively

By exchange4media Staff | Jan 4, 2023 8:37 AM   |   1 min read

RAM Ratings

According to RAM Ratings for Week 45'22 - 48'22 (between 6th Nov'22 and 3rd Dec'22), Fever FM topped in Mumbai and Delhi charts. BIG FM and Radio Mirchi took lead in Bangalore and Kolkata.

In Mumbai with over 12.2 million listeners above the age of 12, Fever FM continued to stay on top with 18.1% listenership share. Radio Mirchi was in the second spot with 16.2%. Red FM took the third spot at 15.5%. Listenership peaked between 10 am and 11 am.

In Delhi, in a universe of 16.5 million listeners above the age of 12, Fever FM peaked with a 21.8% share. Radio Mirchi FM stayed steady with a 14.5% share. In the third position was Punjabi Fever with a 13.%4 share. Most listeners tuned in between 9 am and 10 am.

In Bangalore, Big FM took the lead with a 32% listenership share. The second spot was bagged by Radio City with 28.3% share. At the third spot was Radio Mirchi with a 14.1% share. Most listeners tuned in between 7 am and 8 am.

Kolkata yet again saw Radio Mirchi topping the charts with a 27.9% share in a universe of 9.1 million listeners. Big FM came second with 24%. Fever FM had a 14.6%. In Kolkata, the listenership peaked between 9 am and 10 am

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RAM Ratings Week 44'22 - 47'22: Fever FM maintains top spot in Mumbai and Delhi

In Kolkata and Bangalore, Radio Mirchi and BIG FM topped the charts respectively

By exchange4media Staff | Dec 28, 2022 8:59 AM   |   1 min read

ram

According to RAM Ratings for Week 44'22 - 47'22 (between 30th Oct'22 and 26th Nov'22), Fever FM stayed on top in Mumbai and Delhi charts. BIG FM and Radio Mirchi led in Bangalore and Kolkata.

In Mumbai with over 12.2 million listeners above the age of 12, Fever FM continued to stay on top with 18% listenership share. Radio Mirchi was in the second spot with 16.3%. Red FM took the third spot with a slight dip at 15.2%. Listenership peaked between 10 am and 11 am.

In Delhi, in a universe of 16.5 million listeners above the age of 12, Fever FM peaked with a 21.7% share. Radio Mirchi FM stayed steady with a 14.5% share. In the third position was Punjabi Fever with a 13.5% share. Most listeners tuned in between 9 am and 10 am.

In Bangalore, Big FM took the lead with a 32.2% share. The second spot was bagged by Radio City with 28% share. At the third spot was Radio Mirchi with a 14.5% share. Most listeners tuned in between 7 am and 8 am.

Kolkata yet again saw Radio Mirchi topping the charts with a 27.9% share in a universe of 9.1 million listeners. Big FM came second with 24.1%. Fever FM had a 14.3%. In Kolkata, the listenership peaked between 9 am and 10 am

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Ranveer Singh to play 'sutradhar' to Radio One's travel show with ICICI Lombard

‘Get Some Sun’, now in its 7th edition, covers the 7 wonders of the world, the remarkable travel journeys of influencers while building awareness about international travel insurance

By exchange4media Staff | Dec 26, 2022 5:44 PM   |   2 min read

ranveer singh

As we are witnessing an exponential rise in international travel - a phenomenon termed ‘revenge travelling’, we are consequently seeing a higher demand for Travel Insurance. In line with this trend, ICICI Lombard has collaborated with Radio One’s travel show – ‘Get Some Sun’. The flagship show has roped in Bollywood superstar Ranveer Singh, who will be lending his voice to speak about his travel bucket list across geographies globally and share his sun-chasing experiences.

This is the sixth year that Ranveer has been associated with this property. The show will be hosted by Radio One’s Host - Hrishi K. The company aims to increase awareness about its international travel products through the radio platform by reaching out to a very niche audience across major metro cities in India. A recent survey conducted by ICICI Lombard revealed that over 94% of globetrotters purchase travel insurance for their trips - giving rise to a new breed of 'safety-first' travellers.

Speaking about the new campaign, Sheena Kapoor, Head – Marketing, Corporate Communication and CSR, ICICI Lombard, said, “Today, more and more people are returning to international travel for both business and leisure alike. The spike in this travel trend has led to a higher number of cancellations and visa rejections. Hence, we want to amplify the importance of travel insurance as a basic item in people’s travel checklists. With Ranveer Singh as a sutradhar on ICICI Lombard sponsored ‘Get Some Sun’, we would like to urge the country’s voyagers to take preventive measures and cover, to protect their travel escapes so they can have a seamless and worry-free experience.”

ICICI Lombard has been associated with the radio show ‘Get Some Sun’ since its inception. The show enjoys a good positioning amongst the office-goers and executive populace, which comprises an important target group for ICICI Lombard. The brand is one of the leading insurers in travel insurance that provides a gamut of coverages and plans to suit every individual’s needs. ICICI Lombard’s travel insurance assures quality health care with a medical cover of up to 5 lakh USD. The various offerings of ICICI Lombard cover travellers from 3 months to 85 years without any medical check-up for policy issuance. The policy covers your safety and provides value-added services for your family back home.

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Ram Ratings Week 43'22 - 46'22: Fever FM tops Mumbai, Delhi charts

BIG FM and Radio Mirchi led in Bangalore and Kolkata

By exchange4media Staff | Dec 23, 2022 12:14 PM   |   1 min read

Ram Ratings

According to RAM Ratings for Week 43'22 - 46'22 (between 23rd Oct'22 and 19th Nov'22), Fever FM stayed on top in Mumbai and Delhi charts. BIG FM and Radio Mirchi led in Bangalore and Kolkata.

In Mumbai with over 12.2 million listeners above the age of 12, Fever FM continued to top the charts with an 18.3% share as Radio Mirchi trailed in the second spot with 16%. Red FM took the third spot with a slight dip at 15.2%. Listenership peaked between 10 am and 11 am.

In Delhi, in a universe of 16.5 million listeners above the age of 12, Fever FM bagged the top position with a 22% share. Radio Mirchi FM stayed steady with a 14.6% share. In the third position was Punjabi Fever with a 13.5% share. Most listeners tuned in between 9 am and 10 am.

In Bangalore, Big FM took the lead with a 32.2% share. The second spot was bagged by Radio City with 27.6% share. At the third spot was Radio Mirchi with a 15% share. Most listeners tuned in between 7 am and 8 am.

Kolkata yet again saw Radio Mirchi topping the charts with a 28% share in a universe of 9.1 million listeners. Big FM came second with 23.9%. Fever FM had a 14.2%. In Kolkata, the listenership peaked between 9 am and 10 am.

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