Prasar Bharati to shut down AIR's national channel and regional training academies

Regional academies across Ahmedabad, Lucknow, Hyderabad, Shillong, and Thiruvananthapuram, along with AIR's national channel will be shut down immediately

PrasarBharati1

Public broadcaster Prasar Bharati has announced that it will be shutting down the All India Radio's national channel and regional training academies in five cities in an effort to cut costs and streamline operations, according to media reports.

Regional academies across Ahmedabad, Lucknow, Hyderabad, Shillong, and Thiruvananthapuram, along with AIB's national channel will be shut down immediately. Programmes considered to be of archival value will be digitised for preservation at the central archives in Delhi.

According to reports, an order sent to the All India Radio Director-General on the 24th December, 2018 stated, “The programme, technical, ministerial and other staff posted at National Channel in Todapur and Nagpur etc, apart from those working at Regional Academies of Broadcasting and Multimedia in five cities, may be posted as per the requirement of the organisation".

The All India Radio channel was established in 1987.

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93.5 RED FM to be principal sponsor of SunRisers Hyderabad for 7th time in a row

Digital assets of RED FM - website, app and social media handles - will carry behind the scenes content of SunRisers Hyderabad

Red FM

93.5 RED FM has announced its association as the principal sponsor of SunRisers Hyderabad for the 7th consecutive year. 

Taking the entertainment quotient a notch higher, RED FM aims to give the fans a sneak peek into Sunrisers Hyderabad. Also, this year the fans can lend their ears and be a part of ‘Kaan Cricket’, an entertaining campaign around cricket. 

The 12th edition of VIVO Indian Premier League (IPL 2019) is set to start on Saturday. As part of this association, RED FM listeners will witness exciting content on radio and across digital platforms. 

The listeners will get to participate in on-air contests - ‘Kaan laga ke sun’ and ‘Fastest Kaan First’ to test their cricket knowledge and win exciting prizes by the end of each week. 

The digital assets of RED FM - the website, app and social media handles will carry behind the scenes content of SunRisers Hyderabad. 

Commenting on RED FM’s association with SunRisers Hyderabad, Nisha Narayanan, COO, RED FM said, “We are really excited to be extending our association with Sunrisers Hyderabad for the 7th year in a row. Over the years, both brands have benefitted immensely from the association and given their listeners and fans exciting content which is not available elsewhere. We look forward to this year’s association and have plans to give our listeners more of cricket and SRH, bigger and better than the previous years. Brand RED will be buzzing with exciting cricketing content over the next two months. On behalf of the RED FM team, we wish Sunrisers Hyderabad a successful season ahead.” 

K. Shanmugham, CEO, Sunrisers Hyderabad said, “We are delighted to have RED FM as our principal sponsor for the seventh year in a row. SunRisers Hyderabad is currently in its best form and we expect an extraordinary IPL season this time. Our association with RED FM will help us elevate the engagement to another level as we plan to create gripping entertainment for the cricket fans.” 

RAM Ratings Week 9: Fever FM in No.1 spot in Mumbai and Delhi

Radio City and Radio Mirchi continue to lead in Bangalore and Kolkata respectively

RAM Radio

In week 9 of the RAM ratings, Fever FM continues to dominate in Mumbai and Delhi, while Radio City retains its lead in Bangalore, and Radio Mirchi dominates in Kolkata.

In Mumbai, in a universe of 12.2 million listeners, Fever FM held 18.4 per cent share, this was followed by Radio City and Radio Mirchi. Early morning, followed by mid-morning and afternoon time band observed the highest listenership on total radio.

Fever FM led in Delhi with a 17.2 per cent share in a universe of 16.5 million listeners. Radio City held a 15 per cent share, while Radio Mirchi took the third position with 13 per cent share. Evening, followed by early morning and night time band observed the highest listenership on total radio. 

In Bangalore, Radio City dominated with a 25.5 per cent share in a universe of 5.3 million listeners. Big FM followed with a 19 per cent share, while Radio Mirchi clinched the third spot with a 17 per cent share. Evening, followed by night and afternoon time band observed the highest listenership on total radio.

Radio Mirchi continues to be the leader in Kolkata with a 20.1 per cent share in a universe of 9.1 million listeners. Last week's third-place holder, Big FM took the second spot this week with an 18 per cent share, while Fever FM slipped to the third position with 17 per cent share. Afternoon followed by evening and mid-morning time band observed the highest listenership on total radio.

Radio City lines up special Holi activities for Mumbai and Rajasthan

Radio City has planned various on-air and social media activities for the listeners across the two cities ahead of Holi

RadioCity

As the nation celebrates Holi this year, Radio City, India’s largest radio network, has planned various on-air and social media activities for the listeners across Rajasthan and Mumbai.

In Mumbai, Radio City, on the 20th and 21st March 2019, has planned a unique on-air activity, ‘Burra toh Maano Holi Hai’. Through this activity, the listeners will be educated on the do’s and don’ts of playing Holi such as avoiding under the influence of alcohol and not harming animals during the celebrations. Radio City will also play contests with listeners and reward them with passes for Holi parties across the city.

In Rajasthan, cities such as Udaipur, Kota, Bikaner, Radio City have lined up a list of interesting and fun activities for the listeners. Radio City, through the campaign ‘City Ki Taane’ aims to celebrate the festival of colours in the most unique way through on-air and social media initiatives. It is on this day that people rejoice and celebrate the festival of colors.

Taking this thought ahead, Radio City will air fun, quirky, and sarcastic content covering the celebrities who garnered negative publicity last year. This will also be amplified digitally through funny videos. Radio City Jaipur and Ajmer will witness an eco-friendly vibe with ‘City Ki Green Holi’ activity, through which the Radio City team will giveaway tree saplings to the listeners and urge them to plant the saplings in and around their societies and encourage the citizens to make their surroundings green.

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92.7 BIG FM's 'Mumbai Maska Maar Ke' with Vrajesh Hirjee is No.1 morning show

The show hosted by celebrity radio jockey Vrajesh Hirjee has maintained the top rank consistently for the last four weeks

Vrajesh Hirjee

Radio network 92.7 BIG FM recently launched morning show 'Mumbai Maska Maar Ke' which has now become the No.1 breakfast show as per the RAM ratings. 

The breakfast show hosted by actor, comedian and RJ, Vrajesh Hirjee has continued to top the RAM ratings from week 4 – 9, 2019 with a 14.6 per cent share (Source: RAM – Week 4-9 2019; 6 week average. TG: 12+ All). The carefree, light-hearted morning show that airs from 7 am to 11 am Monday to Saturday, captures the essence of Mumbai in every aspect inspiring the thinking of every Mumbaikar. The popular offering has resonated well with the audience, making it the leading breakfast show in Mumbai in such a short span of time.

Speaking about the positive response received by the show, Hirjee said, "As an artist and a radio jockey, I have always tried my best to connect with the audience, naturally. Because of the treatment of the show 'Mumbai Maska Maar ke', I get enough freedom to connect with listeners on topics pertaining to the city with alternate perspectives. It is wonderful to see the kind of positive response that the show has received, so far, and I hope it only continues further. 92.7 BIG FM has been a great brand to work with; I am really enjoying my real life role as a radio jockey with them, and more so hosting the breakfast show.”

Speaking about the show and its ratings, spokesperson from BIG FM said, "Dhun Badal Ke toh Dekho has received an overwhelming response from listeners and advertisers from across the country. As part of our revamp, we roped in Vrajesh Hirjee for the morning show in Mumbai to deliver on this promise. Today, we are glad to witness the association reap outstanding results. The ratings are a testament to the well-curated content of the show combined with Vrajesh's inherent talent and knowledge on everyday topics, and that has certainly played a strong role in enhancing the listenership of the show. We aim to keep the momentum going and congratulate Vrajesh Hirjee for the show.”

The show ‘Mumbai Maska Maar Ke' helps listeners build a unique and positive perspective about Mumbai. Hirjee invokes positive conversations and insights around current affairs and key topics pertaining to the city, to enable Mumbai’s listeners begin their day with a fresh new outlook.

92.7 Big FM Agra enhanced the cultural festivities at the ‘Taj Mahotsav’

The radio station did a studio shift for RJ Akansha’s live show throughout the 10-day cultural festival

Big FM

Radio network 92.7 BIG FM successfully concluded its association with Taj Mahotsav 2019, a festival which showcases the rich cultural heritage of Agra. 

Considering the local connect and reach in the region, 92.7 BIG FM was roped in as the official radio partner for one of the biggest cultural fest in the city. It engaged the locals on-ground and on-air with a studio shift at Shilpgram, Agra and hosted live shows and interviews of artists performing at the 10-day-long artistic extravaganza.

As a part of the association, 92.7 BIG FM effectively showcased the essence of the Mahotsav and city’s excellence in art, craft and culture through dedicated programming on-air. To increase the festival fervour across the day, an on-air property titled BIG Taj Mahotsav was created which was sponsored by Tapan Group, powered by Chaubey Ji Masale and had associate sponsorship from Amrit Sharbati. The radio station did a studio shift where RJ Akansha went live from the on-ground venue throughout the 10 days of the festival. She interviewed celebrities including Usha Uthup, Altaf Raja, Jasbir Jassi, who graced the festival with their presence. Apart from the celebrities, RJ Akanksha was seen engaging with festival attendees through fun on-air interactions and games and giving away huge gratifications to contest winners. 

Speaking about associating with Taj Mahotsav, BIG FM spokesperson said, “We are glad to partner with a widely followed cultural festival like ‘Taj Mahotsav’. Through this association, we leveraged our reach and created hyper-local content across on-air and digital mediums inadvertently connecting a wider set of audience through this historic event. Hosting RJ Akanksha’s show live from the venue was an important leg of the activity. The show’s theme perfectly resonated with the essence of the event and served as a perfect medium for aspiring artisans to be known in the region through insightful interviews.”

The on-air elements from the festival were also simulcast on the radio station’s digital platforms thereby bringing the festivities closer to the masses and providing the required combination of audio and visual entertainment to listeners across the city. 

RAM Ratings Week 8: Fever FM, Radio City, and Radio Mirchi dominate in Mumbai

Radio City continues to retain the leading position in Bangalore, while Radio Mirchi rules in Kolkata

RAM Radio

In Week 8 of the RAM Ratings, Fever FM continues to retain its dominance in Mumbai and Delhi, while Radio City and Radio Mirchi lead in Bangalore and Kolkata respectively. 

In Mumbai, in a universe of 12.2 million listeners, Fever FM held a 17.5 per cent share, followed by Radio City and Radio Mirchi. Early morning, followed by mid-morning and morning time band observed the highest listenership on total radio.

Fever FM also led in Delhi with an 18 per cent share in a universe of 16.5 million listeners. Radio City took the second position with 14 per cent share, while Radio held the third spot with a 13 per cent share. Early morning, followed by evening and night time bands observed the highest listenership on total radio.

Radio City continues to hold the number position in Bangalore with a 25.5 per cent share in a universe of 5.3 million listeners. This is followed by Big FM with 19 per cent share and Radio Mirchi with 16 per cent share. Afternoon, followed by mid.morning and evening time bands observed the highest listenership on total radio.

In Kolkata, Radio Mirchi continues to dominate with a 19 per cent share in a universe of 9.1 million listeners, Fever FM took the second position with 18 per cent share, while Big FM held the third position with 17 per cent share. Morning, followed by mid-morning and afternoon time band observed the highest listenership on total radio.

 

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The Golden Mikes Awards 2019 are here - submit your entries now!

The time will be up on April 1 when entries for the ninth edition of exchange4media Golden Mikes Awards 2019 close

Golden Mikes 2019

Launched in 2010, Golden Mikes Radio Advertising Awards celebrates the very best of Indian radio, honouring outstanding programming, on-air personalities, marketing and promotions and creativity within the industry. The awards acknowledge the contribution of advertising agencies, media agencies, radio stations, brand and others to the growth of the radio industry. 

The ninth edition is accepting nominations for radio campaigns executed from March 1, 2018 to February 28, 2019 across various categories: Effectiveness, Creativity, Promotions, Innovation, Broadcaster, Language radio and Excellence. You can send in your entries by April 1, 2019. 
Like every year there will be an exhaustive evaluation of the entries by the grand jury chaired by Ramakrishnan Ramamurthi, Chief Executive of Polycab.

This year the event will also host a radio advertising conference called On Air. In its very first edition, the conference will be a half day event consisting eminent speakers, panel discussions and an interactive fireside chat discussing the various facets of radio advertising such as: Radio keeping up with the Digital Age, Radio trends & challenges in having a proper Measuring Metric system, the Importance of Regional Radio Advertising, radio still being one of the fastest growing traditional mediums and its opportunities for Brands, Agencies, Marketers and much more.

Don’t forget to send in your entries, you still have time to be a part of one of the biggest radio advertising events.

To know more, click here: https://e4mevents.com/golden-mikes-2019/

RAM Ratings Week 7: Fever FM continues to rule in Mumbai and Delhi

Radio City and Radio Mirchi retain their lead in Bangalore and Kolkata respectively

RAM Radio

In Week 7 of the RAM ratings, Fever FM continued to dominate in Mumbai and Delhi, while Radio City led in Bangalore and Radio Mirchi held the top spot in Kolkata.

In Mumbai, in a universe of 12.2 million listeners, Fever FM held a 17.6 per cent share, followed by Radio Mirchi with 13 per cent share and Big FM with 12 per cent. Early morning, followed by mid-morning and morning time bands observed the highest listenership on total radio.

Fever FM was also in the leading position in Delhi with a 17.7 per cent share in a universe of 16.5 million listeners. This was followed by Radio City with 14 per cent share and Radio Mirchi with 13 per cent share. Early morning, followed by evening and night time bands observed the highest listenership on total radio.

In Bangalore, Radio City retained the lead with a 25 per cent share in a universe of 5.3 million listeners. Big FM garnered 20 per cent share, while Radio Mirchi took the third spot with a 16 per cent share. Evening, followed by mid-morning and night time band observed the highest listenership on total radio.

Radio Mirchi continues to be the leader in Kolkata with 19 per cent in a universe of 9.1 million listeners. Big FM followed with a 17 per cent share, while Fever FM held a 16 per cent share. Morning, followed by afternoon and mid-morning time bands observed the highest listenership on total radio.

Radio Mango launches second installment of its ‘Song-Distance’ campaign

For the campaign hoardings all over town approximated distances to the number of songs you could listen to before reaching a destination

Radio Mango Song Distance Campaign

Time is only as quick or slow as your state of mind. Stuck in traffic, surrounded by the impatient honks of a hundred cars and the terror-inducing antics of two-wheelers in a hurry, the two minutes to the next green light may seem like an eternity. But if you are humming along to a timeless classic, the same two minutes may vanish like two seconds! Radio Mango speaks the language of music.

It is this promise they made in their tagline ‘Nattilengum Pattayi’, which, based on the context can mean ‘Music everywhere’ or ‘talk of the town.’ These two ideas were married when they launched their much lauded ‘song-distance campaign’ a few years ago.

Hoardings all over town approximated distances to the number of songs you could listen to before you got to your destination. “Our listeners – and just about anyone out on the roads – had a fun time calculating the number of songs it actually took and would often call us to tell us we were right or that the traffic had made our calculation horribly wrong. It achieved both our purposes – at least for a while, people forgot the tedium of traffic and just focused on the music. It became the talk of the town,” said Ashok KG, Head Marcom & Activation.

In 2019 ‘Song-Distance’ campaign 2.0 was launched. “We couldn’t just repeat what we had done before, despite its huge success. This time we took the help of technology to make it even more interesting. Hoardings that appeared at major junctions didn't just tell you the number of songs it will take for you to get to wherever you need to be – it calculated time-based on the state of traffic, in real time,” said Ashok.  

So, the same hoarding that told you that 2 songs will get you to the nearest mall on your way home from the gym in the morning will tell you that it now takes 5 songs – at peak hours. The traffic data available with Google Maps is used here on the technology front. “This one-of-a-kind use of technology is what we offered our listeners this time around. Effective. Engaging,” added Ashok.

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Satyanarayana Murthy steps down as Radio Indigo CEO

Before Radio Indigo, Murthy was National Marketing Head at Radio City where he had stint of almost seven years

Satyanarayana Murthy

Satyanarayana Murthy, Chief Executive Officer (CEO), Radio Indigo has stepped down from his role.

Murthy joined Radio Indigo in 2016 where his mandate included designing its new growth story and implementing the overall vision of the organisation. He was also responsible for refurbishing the brand to make it relevant to the consumers and advertisers in the changed landscape.

A part of Jupiter Capital group, Radio Indigo has operations in Bangalore and Goa and it has also bracketed itself in the international music niche.

Prior to joining Radio Indigo, Murthy was National Marketing Head at Radio City where he worked for seven years.

Aside from his career in Radio, Murthy has also worked with L&T, Bharat Shell and Adlabs Films. 

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