MY FM revamps its programming for Maharashtrian audiences
The platform will now have more of a local Marathi flavor on all on-air shows
Published - 29-January-2019
MY FM recently concluded a massive consumer feedback campaign. Consumer preferences change over a period of time and in order to keep the content in sync with the listener’s expectation, MY FM did a massive 360 campaign “Aapki Marzi”. Thousands of people across MY FM listener base in Maharashtra participated and shared their opinion. Based on the feedback received, MY FM has expanded the Marathi content across its station. The platform will now have more of a local Marathi flavor on all the on-air shows.
The prominent new introduction in the programming lineup includes Unplugged Amey show “Wagh Cha Swag” which will be hosted by Amey Wagh along with the humour segment “Kaku vs Kaku”. New Jingle has been introduced on the platform and Marathi music playout has been increased.
The new show Wagh Cha Swag is a fun show around young Marathi achievers which will be hosted by Amey Wagh a well known Marathi artist, who is known for his amazing sense of humour and one-liner and has done work across various media. This is the very first time he will be on radio as a host. The two-hour show will be on aired from 8 pm to 10 pm. A Marathi sparkler "Kaku Vs Kaku" is completely inspired by the real-life aunts; where two women casually talk and take upon each other’s opinions while being intentionally unkind towards each other.
Commenting on the revamp, Vinay Manek, Programming Head said, “MY FM has always focused on broadcasting the content that attracts the interest of the listeners. Basis the feedback we received from our listeners in Maharashtra via ‘Aapki Marzi Campaign’, we have incorporated and launched new programs keeping their preferences in mind. With these added features we wish to maintain their trust in us and offer the content which they want to listen.
Speaking on the development, Rahul Namjoshi, Business Head MY FM said “We are customer-centric organization and our USP is the strong local connect that MY FM guarantees. Listening to our regional language has its own charm and with the introduction of new shows in the Marathi language will definitely be valuable for us to connect with our listeners’ ”