BIG FM strengthens its presence on digital platform

 BIG FM crossed over 1 lakh fans on its Facebook page. Big FM spends around 7-10% of their marketing budget on the digital platform, which also includes mobile.

e4m by Priyanka Nair
Updated: Nov 23, 2011 12:20 PM
BIG FM strengthens its presence on digital platform

 Digital platform is a medium being used actively by all media & brand owners for promotions including product launches, campaigns, etc., radio is no exception. BIG FM is now breaking grounds on the internet with its Facebook page clocking a fan base of 101,630 lakh fans. Recognizing the acceleration of social media in today’s era, BIG FM constantly engages its listener followers by creating interesting and highly engaging Facebook applications and contests, to reach out to its audiences. MEC Global is the digital agency of BIG FM.

Brands across categories have increased their presence on the social media platform keeping in mind the manifold rise in time spent by internet users on this medium. BIG FM’s objective is to tap into this huge subscriber base by giving them an innovative, entertaining and highly engaging platform. The engagement is through daily contests, interesting trivia and engaging apps. These apps are user friendly that enable the users to explore and participate with minimum effort and have a delightful experience. Apart from social media, they employ the mobile medium and direct mailer.

BIG Green Ganesha campaign was one the path breaking achievement by an FM station on social media. BIG FM Facebook page saw a drastic rise in likes from 15K to 73K in just one month. It was not only an awareness about the paper collection drive, on ground activity, celebrity visits to the station but also engaging users with a Facebook page to share the application with their friends and build a virtual Ganesha.

Commenting on the success on the digital media, BIG FM spokesperson said in a statement, “We at BIG FM, believe that both the online medium and radio work on the principal of 2 Cs. Building a community and having a conversation with them. Radio is a live and interactive medium, both of which are also the attributes that the online space is popular for and hence, immense synergies of a complete experience. The ability to build a holistic experience is therefore enhanced, creating a pull on air and call to action in the online space. Basically create curiosity on-air and provide a platform to engage in the online space. Once this is done, we close the loop by taking select few on-air, thereby, closing the loop on experience. We are overwhelmed with the massive success and whopping response that our Facebook page has received. Keeping in mind the increased importance and growth of social media and the digital space, we have stayed abreast with it to tap our avid internet enthusiasts, offering them an interactive platform on their favourite social networking website. We will continue to entertain our listeners not only on radio but online too.”

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