We'll have to wait & watch if print growth will match revenue: I Venkat, Eenadu

Director, Eenadu, discusses challenges facing the Print industry, growth of Eenadu and why media planning is a tarkari business today

e4m by Simran Sabherwal
Published: Sep 7, 2018 8:55 AM  | 5 min read

Starting his career at Eenadu, I Venkat, Director, Eenadu, has spent over four decades with the group and helped build Eenadu into one of the leading regional media organisations in the country and the largest read Telugu news daily with 1.58 crores readership, according to the Indian Readership Survey (IRS). Speaking to exchange4media, Venkat discusses about the challenges facing the Print industry, growth of Eenadu and why media planning is a tarkari business today.

Here are the edited excerpts of the interview:

How has Eenadu Group performed over the year?

Overall Eenadu has done well. The two main verticals, Print has done well while Television has done better. Print saw single-digit growth and I think we should be happy with that. We recently launched four Radio stations (E FM in Tirupati, Vijayawada, Warangal and Rajahmundry in July 2018) and Radio is just a small play right now.

Are you looking to increase the cover price, particularly since newsprint prices have significantly increased?

We have not increased the cover price, however we are contemplating doing it. We also have to bear in mind, when we do increase the price, what will be the impact of the circulation loss. We are debating that internally and we will take a call on that as far as the price increase is concerned. Yes, newsprint prices are going up, it is a problem not just for us but for the entire Print industry in India. Added to that, we also have the problem of the dollar (weakening of the Rupee to the Dollar).

As per the last IRS (Indian Readership Survey) data, Eenadu is the largest read Telugu daily. However, how do you perceive competition?

IRS only reflected what is on the ground. As far as we are concerned, the position which we are in, it translated it into readership figures. As for competition, one cannot wish it away in any business. Competition will be there for each publication or TV channel, what one has to try and do is to be better than competition, in terms of how we increase our circulation; that means the content has to be good and content changes have to be made, which we are doing constantly. For the last 30 years, we have been pioneers in content change. We were the first to launch a district newspaper, focus on hyper-localisation and launch constituency pages for each assembly constituency. In addition, we recently launched seven features. Eenadu is no longer just a newspaper, it has everything for the family and in terms of content, it is almost like a magazine.

How do you see the future of Print in India?

Print will never die in India. My own feeling is that at least for the next couple of years you will see, if not the same level of growth, a marginal growth in the newspaper industry in India. Whether the revenue amount will match the growth is a thing we have to wait and watch. If Print is growing at x percentage, then will revenues also grow at the same percentage, that is something I am not in the position to forecast today.

In the competitive Telugu GEC space, ETV Telugu is currently behind Star Maa, Zee Telugu and Gemini TV. What should be done for ETV to regain its leadership?

The content, ie. software, has to keep changing to keep with the times and in tune with the viewer’s requirement.

Looking at Digital, how do you see this medium contributing to revenues?

In terms of revenue, at this juncture, Digital in India for any newspaper is not even 2-3% of the total revenue. I am not saying it will remain at that but I don’t see it growing in a remarkable way for the simple reason that the rates are so low that even if you get 100% increase, the revenue will still be marginal. Unless the rates undergo some phenomenal change across the industry, it is difficult for the revenue to grow for the Print industry.

Is subscription the way to go?

I understand that Manorama has already started, and others are also discussing. I have been a party to one discussion where everyone feels that the time has come where we need to pay. These are discussions so I am sure that if not tomorrow, in the months to come, one by one everybody will start putting up a paywall and charge something nominal.

Would you look at bidding for more Radio stations in future auctions?

Now that we have started, we will.

It is early days but how has Radio play worked so far?

We have not really done much of work in the marketplace as yet for advertisers to take note of our channels. Communication has just started, and slowly it is percolating down. However, as we are not in the Hyderabad market, my own hunch is that the route that we go and tell them may not work. The route has to be that local business players on the client side – dealers and distributors, if they find that programs are good, they will tell their principal about the station. This way it will go back into the system to the agencies and client. That is the better route.

What is the challenge for regional players as media planning becomes commoditised?

It is no longer planning, I think the agency should scrap the word planning in their departments completely. It is all commodity buying, that’s it, it is like ‘tarkari’ business.

Talking from an advertiser and agency point of view, all they have to do is differentiate between quality and quantity. If you want quality and want to reach a certain set of people, take the quality vehicle. If you want quantity pick something else. Everybody does that.

Looking ahead, where do you see the growth coming from?

We see semi-urban markets and rural markets growing. Even the urban markets are growing. Overall it is quite good, not only for us but every newspaper across the country is seeing a certain amount of growth, some more, some less, that depends from market to market.

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NCLT seeks reply on Jagran Prakashan’s application for appointment of administrator

Next hearing scheduled for October 4

By e4m Staff | Sep 28, 2023 2:57 PM   |   2 min read

Jagran

The National Company Law Tribunal (NCLT) has issued a notice on an application filed by Jagran Prakashan seeking the appointment of an administrator without supersession of the Board.

In the application, the company also sought permission for Jagran Prakashan’s Board to identify a qualified and independent professional in the capacity of a Chief Executive Officer, with further prayer that the term of Mahendra Mohan Gupta as the MD of the Company to continue till such CEO is appointed.

The Allahabad bench of NCLT sought responses from non-applicants in the matter within a week as the next hearing is scheduled for October 4.

The application was filed in a pending petition titled Mahendra Mohan Gupta and others vs Devendra Mohan Gupta and others under sections 241/242 and 244 of the Companies Act 2013

NCLT noted that as per the Regulation 26A of the Securities and Exchange Board of India, Regulation, 2015, a listed company is required to fill any vacancy in the office of Managing Director at the earliest, and not later than three months from the date of such vacancy.

“Since the present vacancy of MD is going to occur on 30.09.2023, as stated by the Counsel representing the Applicant, therefore the appointment in any case has to take place on or before three months in terms of the Regulation 26A of the SEBI Regulation, 2015,” the bench said.

The tribunal also directed that the parties would come out with a definite timeline in order to ensure that the appointment of the Managing Director takes place within a time bound manner, so that the vacancy on the post of the Managing Director does not continue indefinitely.

“Let the needful be done within the aforesaid stipulated period of one week,” the bench said while seeking a response from the parties. 

 

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Revenue for print media industry to grow by 8-10% YoY in FY2024: ICRA

Ad revenue to remain below pre-Covid level in FY2024, despite expected increase in ad-spent by the government in the run-up to elections

By e4m Staff | Sep 27, 2023 5:21 PM   |   2 min read

print
ICRA estimates the revenues for the print media industry to grow by 8%-10% YoY in FY2024 supported by a pick-up in ad-spends by the government in view of the upcoming general elections and recovery in demand from key end-user industries (mainly, FMCG and auto, currently 25% below pre-pandemic levels). Additionally, the easing in newsprint prices to USD 650/MT currently, which had touched historically high levels (USD 1,000-1,100/MT) in FY2023, is expected to support a 500-600 bps (to 15-17%) recovery in the players’ operating margins.
Providing more insights, Ritu Goswami, Sector Head, Corporate Ratings, ICRA, said: “Though the revenues and margins are expected to improve sequentially in FY2024, structural challenges owing to competition from digital media will limit the medium-term growth potential. While ad volumes (insertions per day) reverted to pre-pandemic levels by end-2022, ad rates continued to lag due to weak demand from key end-user industries and shift in ad-spends towards alternative mediums – mainly digital. In addition to the competitive ad rates vis-a-vis the print media (given the lower cost of production) digital media’s inherent benefits for advertisers such as flexible formats, personalised targeted campaigns, monitoring of real time reader data, etc. had led to the shift in their ad budgets towards this medium. On the supply side, newsprint supply is expected to remain a challenge owing to the growing environmental concerns, closure of several paper mills during the pandemic and shift in production by several players from newsprint to other grades of paper (like packaging paper) and is likely to keep the newsprint prices above the historically average levels. Industry margins are, therefore, unlikely to see pre-pandemic levels (of over 20%) over the medium term.”
 
As per ICRA’s analysis of 10 print players representing 30% of the industry size, the circulation revenues of the industry had reached around 90% of the pre-pandemic levels in FY2023e (estimated figures), largely driven by the increase in cover prices, as the number of copies in circulation remained significantly low vis-à-vis 2019 levels. Ad revenues, at ~80% of FY2019 levels in FY2023, have been more gradual to recover. On the cost side, the Russia-Ukraine war aggravated the newsprint supply issues and led to significant escalations in newsprint prices (Russia being a major supplier of imported newsprint to India) and adversely impacted the industry’s operating margins (YoY decline of ~600 bps in FY2023e).
"Most print media companies have low leverage, and an expected improvement in operating margins during FY2024 should result in improved coverage metrics for the industry participants in FY2024,” added Goswami.
 
 

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BARC to share unprojected & weighted RLD with broadcasters: Report

This comes after BARC fixed the price for Respondent Level Data at Rs 15 lakh per annum

By e4m Staff | Sep 27, 2023 12:19 PM   |   1 min read

BARC

BARC India will be sharing both unprojected and weighted respondent-level data with broadcasters, media reports have said.

This comes after BARC fixed the price for Respondent Level Data at Rs 15 lakh per annum for broadcasters.

As of now, only agencies have access to Respondent Level Data at a cost of Rs 60 lakh per annum.

exchange4media had earlier reported that BARC was planning to make the Respondent Level Data available to broadcasters at a more reasonable price compared to what agencies pay for it.

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Jagran Prakashan files BSE disclosure on family dispute

The petition was filed by Mahendra Mohan Gupta, Shailesh Gupta, & VRSM Enterprises LLP before the NCLT, Allahabad

By e4m Staff | Sep 26, 2023 7:54 PM   |   2 min read

Jagran

Jagran Prakashan has filed a disclosure statement on September 25 in the pending matter in NCLT. Titled- Mahendra Mohan Gupta and Devendra Mohan Gupta and C.P., the matter pertains to seeking urgent reliefs to secure interim management in the company.

The group informed BSE that the company had filed an application on the same matter on September 25. In the said application, the company requested the following interim reliefs: pass appropriate and necessary directions appointing a fit and proper person as an administrator, without supersession of the board, to oversee, regulate, and manage the affairs of the company and to file a monthly report before the Tribunal with a copy to JPL.

Company also requested to permit the company's board to identify a qualified and independent professional in the capacity of a Chief Executive Officer (CEO), or by whatever name called, to assist and work under the supervision of the administrator so appointed, within a reasonable period with the Tribunal's approval.  Another request they made was to pass appropriate and necessary directions extending the term of the petitioner as the MD of the company till such CEO is identified, to work under the supervision of the Administrator appointed by the Hon'ble Tribunal.

The company was served with an oppression petition on July 10, 2023 filed by Mahendra Mohan Gupta, Chairman & MD, Shailesh Gupta, Whole time director of the company and VRSM Enterprises LLP before the National Company Law Tribunal, Allahabad. The petitioners hold 16.18% shareholding in Jagran Media Network Investment Private Limited (JMNIPL), which holds 67.97% shareholding in the company.

The Petitioners’ indirect and direct shareholding in the company aggregates to 11.29%. The shareholding of JMNIPL is completely held by the members of the Gupta family, which includes the petitioners.

In the intimation to BSE, the petition raises issues concerning oppression of the minority shareholders i.e. the petitioners, by the majority shareholders i.e. the other members of Gupta family, both at the JMNIPL and the company level. In addition to the said other shareholders, JMNIPL and the company have also been impleaded as respondents.

 

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Shailesh Gupta, Shashank Srivastava elected MRUCI Chairman and Vice Chairman

Rajeev Beotra and Anupriya Acharya appointed to the Board of Governors

By e4m Staff | Sep 26, 2023 2:32 PM   |   3 min read

MRUC

Media Research Users Council India (MRUCI) held its 29th Annual General Meeting (AGM) on Tuesday, September 26, 2023.

Shailesh Gupta, Wholetime Director, Jagran Prakashan Ltd. and Shashank Srivastava, Senior Executive Director – Sales & Marketing, Maruti Suzuki India Ltd., have been unanimously elected as MRUCI’s Chairman and Vice Chairman, respectively. The announcement was made at MRUCI’s Board meeting which was held shortly after its AGM.

Shailesh Gupta takes over the mantle from Mr Shashidhar Sinha, CEO- India, Mediabrands, who served as MRUCI’s Chairman for two consecutive terms i.e. from 2021-2022 and 2022-2023.

While handing over the mantle, Sinha stated, “I am happy that IRS is being revived after a gap because of Covid”

Shailesh Gupta in his vote of thanks stated, “I’d like to thank Mr. Shashi Sinha for leading MRUCI and taking several strides forward in reviving the IRS. It will be my endeavour to help create a robust 3rdparty research that helps all constituents and collectively takes the industry forward.”

Two new members have also been appointed to the Board of Governors, viz:

  1. Rajeev Beotra, Executive Director, HT Media Ltd.
  2. Anupriya Acharya, CEO, South Asia, Publicis Groupe

Shailesh Gupta, the Wholetime Director of Jagran Prakashan Limited, is one of the most respected names in the Indian Media Industry. Over the last 25 years, Shailesh has provided a new dimension to Jagran’s marketing strategy, and has been at the heart of driving transformational change at the Jagran group. He’s also hold positions as Director, Music Broadcast Limited, and Director, Midday Infomedia Ltd.

Shailesh is associated with several industry bodies in media.

  • President of the Indian Newspaper Society (INS), 201920.
  • Elected as the youngest member of the Managing Committee of the Audit Bureau of Circulation for the year 200405
  • Chairman, Audit Bureau of Circulation (ABC), 201213
  • Vice Chairman of Media Research User’s Council (MRUC), Sep 2021. MRUC is one of the most prominent media research bodies in India formed with the sole purpose of organizing accurate, timely and efficient media research in the country, across all forms of media.
  • Nominated by the Indian Newspaper Society to the board of the World Association of Newspapers, Paris.

He has also been conferred with the “Most Talented CMO of India” by the World Marketing Congress in 2014, awarded the “Youngest Entrepreneur Of The Year” by Rotary Club, India, and was the recipient of the “Excellence Award for Communication and Mass Entertainment” By Merchants’ Chamber of U.P.

Shashank Srivastava, Senior Executive Officer at Maruti Suzuki, is a business leader par excellence and is widely recognized as one of the most influential marketeers in India, having led and steered the Marketing & Sales function at Maruti Suzuki through its most challenging phases of covid pandemic and supply chain disruption.

In a career spanning more than 3 decades at Maruti Suzuki, Mr. Srivastava has worked in both domestic and international marketing, and has witnessed the evolution of Indian automotive industry from its nascent days to today’s hyper competitive phase.

An alumnus of the prestigious IIM Ahmedabad, in his current role, he is transforming Marketing & Sales function at Maruti Suzuki, and preparing it for the disruptive mobility ecosystem ahead. His digital transformation initiatives include making MSIL the 1st automotive OEM globally to take vehicle bookings on Metaverse.

He is a member of various industry bodies such as:

  • CII National Committee on Marketing
  • Advertising Standard Council of India (ASCI)
  • Indian Society of Advertisers (ISA)
  • Audit Bureau of Circulation (ABC)
  • Broadcast Audience Research Council (BARC)
  • Media Research Users Council India (MRUCI)

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    BW Businessworld's latest edition explores Wealth Creation and Entrepreneurial Innovation

    The issue exclusively showcases the ‘Guide to Wealth Creation’ as well as an ‘Up-close with BW Top Marketers’ along with the ‘G20 Summit Takeaways’

    By e4m Staff | Sep 23, 2023 4:15 PM   |   4 min read

    BW

    The latest edition of BW Businessworld, releasing on September 23, 2023 delves deep into the world of business and entrepreneurship, offering an array of thought-provoking columns, interviews, and features.

    In a rapidly evolving economic landscape, where wealth creation strategies have become increasingly intricate, BW Businessworld's latest edition, 'Guide to Wealth Creation' and Upclose with BW Top Marketers along with the G20 Summit Takeaways serve as an indispensable guide.

    India's Wealth Creation Saga

    The latest issue of BW Businessworld explores the journeys of pioneering innovators like Sanjeev Bhikchandani and Dr. A. Velumani, as well as contemporary industry leaders like Binny Bansal and Mithun Sacheti. The narrative of wealth creation in the private sector in India is characterized by its diversity and dynamism.

    As we delve into the history of Indian commerce and entrepreneurial leadership, it becomes clear that the strategies and approaches to business have undergone significant transformations which leads us to reflect on the future path for the next generation of entrepreneurs.

    Moreover, this issue covers the trailblazers in the business world of not only establishing prosperous enterprises but also paving the way for fresh and more audacious exits. This includes substantial cash deals, exemplified by Mithun Sacheti's recent move with Carat Lane, as well as highly anticipated Initial Public Offerings (IPOs) which has been showcased in this issue.

    This evolving storyline presents an inspiring blueprint that has the potential to turn India into a nation driven by entrepreneurship. Looking forward, the future of India's entrepreneurial landscape promises an exhilarating journey characterized by innovation, visionary leadership, and an unwavering dedication to achieving excellence.

    Marketing Reset: India's Trailblazing Leaders

    Moreover, this edition features an exclusive package focusing on India's most influential marketing leaders. These individuals are not only shaping the marketing landscape in India but are also at the forefront of a significant transformation. Marketing is currently undergoing a profound shift and as we call it, ‘Marketing Reset’. This transformation is being driven not only by emerging technologies but also by the evolving nature of creativity itself. The decisions made by these marketing leaders have a far-reaching impact, influencing every facet of the company's operations.

    This issue narrates India’s top marketers journey, their take on marketing and the road ahead in this landscape. The marketers featured in this issue include Hardeep Brar from Kia India; Ranjivjit Singh from Hero MotoCorp; Virat Khullar from Hyundai India; Shashank Srivastava from Maruti Suzuki India; Subhranshu Singh from Tata Motors; Abbey Thomas from Volkswagen Passenger Cards India; Anuja Mishra from Honasa; Ipshita Chowdhury from Valvoline Cummins; Sumit Mathur from Paytm; Sai Narayan from Policy Bazaar; Rahul Talwar from Max Life Insurance; Ashish Mishra from ACKO; Puneeth Bekal from MasterCard; Akash Deep Batra from DBS Bank; Aparna Bhawal from KFC India & Partner Countries; Aman Gupta from boat Lifestyle; Damyant Singh Khanoria from Oppo; Sunil Narula from Panasonic Life Solutions India; Aditya Babbar from Samsung India; Prashant Jain from HP; Pooja Baid from Versuni India; Ajay Dang from UltraTech Cement; Atit Mehta from Byjus; Jyoti Kumar Bansal from Tata Power; Chandan Mukherji from Nestle India; Nitin Saini from Mondelez India; Saakshi Verma Menon from Kimberly Clark India; Gunjit Jain from Colgate - Palmolive (India); Saurabh Jain from Reckitt – South Asia; Varun Kandhari from Mars Wrigley; S. Prasanna Rai from Wipro Consumer Care & Lighting; Zoher Kapuswal from Ferrero India Brands; Ankit Desai from Hershey Company; Amedeo Aragona from Ferrero India; Gunjan Khetan from Perfetti Van Melle India Vineeth Viswambharan from Adani Wilmar; Tushar Malhotra from Bisleri; Raj Rishi Singh from MakeMyTrip; Himanshu Khanna from Raymond; Amit Tiwari from TCS; Arvind Saxena from NEC Corporation India; Amrita Thapar from Microsoft; Roshni Das from Intel Solutions & Service India; Aparna Giridhar from Swiggy; Karthi Marshan; Deepali Naair from CK Birla Group; Ajay Kakar and Debabrata Mukherjee from Coca-Cola.

    Nonetheless, this issue features Deepak Chhabria, Executive Chairman, Finolex Cables sharing his insights and perspectives in the 'Last Word' column. He discusses the company's growth strategy, upcoming opportunities, and much more.

    Click here to read the entire story of BW Businessworld

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    HT Media ad revenue sees 12% uptick in FY23

    PAT margin decreased to 13.6% in FY 2022-23

    By e4m Staff | Sep 22, 2023 8:24 AM   |   3 min read

    HT Media

    HT Media's revenue from operations rose by 14.0% to Rs 1,711 crore in FY 2022-23, as compared to Rs 1,500 crore in FY 2021-22, according to the company's annual report. Total income for FY23 grew to Rs 1862 crore from Rs1677 crore.

    The company's revenue from the sale of newspapers for the year FY 2022-23 grew by 17.53% to Rs 236.41 crore against Rs 201.15 crore in FY22. Advertisement revenue for the financial year increased by 12% to Rs 1,064.83 crore against Rs 949.32 crore.

    Revenue from airtime sales grew to Rs 140.82 crore in FY23 from Rs 99.68 crore in FY22. Meanwhile, income from digital services stood at Rs 132.21 crore against Rs 131.73 and job work revenue and commission income was Rs 42.13 crore against Rs 32.55 crore.

    The company's EBITDA margin decreased to 0.7% in FY 2022-23 from 12.2% in FY 2021-22, according to the annual report for FY 23. The company said that this decline was led by higher newsprint costs along with new business investments in the fiscal year.

    Subsequently, PAT margin decreased to 13.6% in FY 2022-23 from 1.3% in FY 2021-22. The company reported a loss of Rs 251.75 crore against a profit of Rs 18.99 crore.
    In the annual report, Shobhana Bhartia, Chairperson and Editorial Director of HT Media said that over the course of the last financial year, HT Media witnessed growth in revenue, marking a significant recovery from two challenging years of the pandemic and the consequent industry-wide slowdown.

    "During the year, our businesses showed resilience in the face of geopolitical strife, broken supply lines, increased raw material costs, and a relatively subdued festive season on the back of sluggish retail spending. Nonetheless, we ended the year on a positive note with top-line growth in our key businesses and a relative softening of input cost inflation, especially in the second half of the year."

    She added that while the group's emphasis on journalistic principles and quality content remains steadfast, HT Media continue to constantly find ways to grow readership (across platforms) and be the voice of the common man.

    "As part of our effort to reach a wider audience, our focus has shifted to 'phygital', combining physical and digital approaches for thought leadership events, consumer outreach and enhanced user experience."

    She added that the group's radio business also experienced robust growth, mostly on account of the sustained strength of the FCT (Free Commercial Time) and non-FCT performance both of which have seen an upswing post-pandemic. The social media presence and relevance of radio brands led by Radio Fever and Punjabi Fever has grown and they dominate the metro city landscape in regions where they operate.

    The company's digital businesses continue to show growth promise with Mosaic reinforcing its position among prominent enterprise tech-led business investment intelligence platforms for both individuals and corporates.

    According to her, the Indian OTT space is one of the fastest-growing segments of the Media and entertainment industry. "To tap into this emerging opportunity, we launched OTTplay.com, a platform that aggregates OTT content with a focus on choice, convenience, personalisation and affordability.
    "In the ongoing financial year, our focus remains on sustaining our growth trajectory from the previous year as we manoeuvre through the overarching macroeconomic conditions and the evolving media ecosystem. It is an approach that is rooted in our long-standing journalistic values, that is cognizant of the emerging opportunities, and which understands the changing needs of both our readers and advertisers."

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