IRS Q2 2010: Magazines display strong growth potential in Andhra Pradesh
With substantial increase in readership, market leader in Andhra Pradesh, Eenadu, has further widened the gap with No. 2 player Sakshi, according to IRS Q2 2010 results. While elsewhere magazines have taken a beating, in Andhra Pradesh magazines have displayed a commendable show. Barring Swati, all other magazines have shown growth.
With substantial increase in readership, market leader in Andhra Pradesh, Eenadu, has further widened the gap with No. 2 player Sakshi, according to IRS Q2 2010 results. While Eenadu has recorded an average issue readership (AIR) of 6,087,000 in Q2, Sakshi has seen an AIR of 4,638,000. Both dailies have recorded growth in AIR.
Among the English dailies, Deccan Chronicle has put up a strong show adding 33,000 more readers according to the data. While The Hindu witnessed neither growth nor de-growth, Times of India has seen a marginal increase in its readership adding 4,000 readers.
Among the Telugu dailies, major losses suffered in Andhra Pradesh, were by Andhra Bhoomi and Vartha. While Andhra Bhoomi’s AIR eroded by 28.86 percent, Vartha has suffered a loss of 27.96 per cent compared to IRS 2010 Q1.
While everywhere else magazines have put up a dismal show according to IRS 2010 Q2, magazines in Andhra Pradesh have displayed a commendable show. Except Swati, which has registered a slump of 9.72 per cent, all the magazines in the market have shown growth. While Swati Sapari Vara Patrika, a Telugu magazine, has added 68,000 more readers, Andhra Bhoomi Sachitra Vara Patrika has 20,000 more readers. Among the magazines, Sitara, a Telugu magazine, has added 32.65 percent readers more.
India Today (Eng), India Today (Tel), Readers Digest, General Knowledge Today, The Sportstar has also recorded marginal growth.
Among the top ten dailies only four are showing de-growth while in the magazine category, except Swati, everyone has grown. If the trend is anything to go by, in AP people continue to patronize newspapers and magazines despite the presence of nearly a dozen Telugu news channels.
Other Headlines on IRS
IRS research methodology still a concern for the industry
IRS Q2 2010: Growth story for newspaper and magazines in Uttar Pradesh; Dainik Jagran leads
IRS Q2 2010: Magazines see a close fight in Madhya Pradesh; mixed trend seen in the market
IRS Q2 2010: Some cheer for Thanthi and Dinakaran in Chennai
IRS Q2 2010: Magazines perform better than dailies in Bangalore market
IRS Q2 2010: Dailies do exceptionally well in Kolkata; magazines fail to keep pace
IRS Q2 2010: Most dailies, magazines witness slump in Kerala
IRS Q2 2010: In a case of reversals, dailies lose out in Himachal Pradesh; magazines do well
IRS Q2 2010: Poor results continue to haunt dailies in Jammu & Kashmir
The great IRS debate: Industry divided on single currency, but upbeat about proposed new agency
Guest Article: IRS and the elusive credibility: Manajit Ghoshal, Mid-Day Infomedia
IRS Q2 2010: Publications in Maharashtra see some light
IRS Q2 2010: Positive fallout of Jharkhand print war – four out of top five dailies see growth
IRS Q2 2010: Hindi publications dominate Bihar market; magazines witness decline trend
IRS Q2 2010: Many gainers in Karnataka market; magazines reverse the decline trend
IRS Q2 2010: Publications in West Bengal do well with positive readership trends
IRS Q2 2010: Assam market looks grim for dailies and magazines; all see dip in AIR
IRS Q2 2010: TOI’s might continues in Mumbai; positive growth boosts other players too
IRS Q2 2010: Dismal shows for English magazines; numbers head south
IRS Q2 2010: Four of the top five Hindi magazines witness decline; Saras Salil maintains lead
IRS Q2 2010: Mixed reactions from South publishers; call for different pattern of estimation for magazines
IRS Q2 2010: English dailies show positive growth; TOI remains undisputed leader
IRS Q2 2010: Positive growth for Top 3 Hindi dailies in Delhi NCR; NBT leads
IRS Q2 2010: Hindi dailies witness several ups and down in Mumbai
IRS Q2 2010: Pecking order of Tamil publications remains intact despite decline in AIR
IRS Q2 2010: Top order remains unchanged for Marathi publications; dailies soar, but magazines despair
IRS Q2 2010: Kannada publications chalk up a growth story; double digit growth for 3 Kannada dailies
IRS Q2 2010: Four of Top 10 dailies see decline in AIR; no change in order seen among top 5 dailies; Dainik Jagran, Dainik Bhaskar lead again
IRS Q2 2010: Decline trend continues to plague magazines; top order remains unchanged
IRS Q2 2010: HT continues lead in Delhi & Delhi NCR; negative growth for top 2 players
IRS Q2 2010: Business dailies put up a decent show; magazines still fighting it out
IRS Q2 2010: Top 10 Hindi dailies witness ups and downs; Dainik Jagran remains the leader
IRS Q2 2010: Daily Thanthi shows growth amid declining AIRs among Tamil publications
IRS Q2 2010: Gujarati publications have a growth story to tell
IRS Q2 2010: Top Bengali dailies put up a good show; but periodicals show signs of fatigue
IRS Q2 2010: Mixed bag for Malayalam publications; some dailies see growth, all magazines drop
IRS Q2 2010: Mixed bag for Telugu publications
IRS Q2 2010: Top Punjabi publications witness general growth trend
IRS 2010 Q2: No joy for Assamese publications as AIRs continue to decline
IRS Q2 2010: Oriya publications take the de-growth route
IRS Q2 2010: No surprises in Urdu publications; Inquilab, Siasat hold top positions
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube