Deccan Herald gets a makeover
The newspaper will sport a new masthead, a revamped business section, Sunday opinion page and supplements
Deccan Herald has come out with a new masthead in aqua blue, a colour whose richness it hopes will convey the depth that the daily strives for in journalism, and whose attractiveness will appeal to younger readers who need coaxing to pick up a newspaper.
The new layout has been designed by Edinburgh-based Palmer Watson Words and Pictures design agency. Along with the appearance, Deccan Herald is launching a new business section on Mondays that brings Business to everyone, and a new Sunday opinion page, christened ‘The Prism’ for its ability to break down the surrounding white noise into its comprehensible parts.
On the supplement front, it is launching ‘Showtime’, a new entertainment offering on Saturdays, that captures all the action from showbiz and streaming platforms. Travel and Living sections will be merged into a new supplement – ‘Travel & Living’ — on Tuesdays that will present the best of both.
“It’s an exciting time at DH. We may be giving a bright new face to our newspaper and introducing new elements, but we are conscious of the legacy of seven decades of solid and well-respected journalism upon which we build. And we believe, more than ever, that good journalism is journalism for good; we are keen to bring about positive change in the lives of those around us, and to spark new ideas for a better tomorrow,” said Sitaraman Shankar, Editor, Deccan Herald.
The paper has asked readers to expect closer linkages between the physical product and its fast-growing digital cousins. It also has a formal tagline: ‘The Power of Good’.
“This ‘refresh’ reflects our intent to continually enhance the value we offer our readers. We are confident that the clean, crisp design and revamped content (which includes a new supplement and several hard-hitting features) will offer readers a more immersive and satisfying reading experience,” said Karthik Balakrishnan, CEO, The Printers Mysore.
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