India B2B Media Summit 2010: ‘B2B has brought in micro marketing’

The second panel discussion at the India B2B Media Summit 2010, held in Mumbai on February 22 was on B2B and the media multiplier effect. The panellists highlighted the ability of B2B to offer better solutions to clients and why B2B was in a better position as media multiplier.

e4m by Robin Thomas
Published: Feb 23, 2010 7:21 AM  | 3 min read
India B2B Media Summit 2010: ‘B2B has brought in micro marketing’

The second panel discussion at the India B2B Media Summit 2010, held in Mumbai on February 22 was on B2B and the media multiplier effect. The panellists highlighted the ability of B2B to offer better solutions to clients and why B2B was in a better position as media multiplier.

The Summit was organised by the Association of Indian Magazines (AIM), in association with Pressmart and exchange4media Group.

The panellists of this session were Maneck Davar, Proprietor, Spenta Multimedia, Sajid Desai, Publisher and Director, United Business Media, Sunaman Sood, Co- founder, Acendo Capital Advisors Pvt. Ltd and Satyajit Sen, CEO, Zenith Optimedia. The session was moderated by Sripad Kulkarni, COO, Allied Media.

Desai noted, When we talk of deeper audience engagement, B2B is the best suited. We have also seen marketers reach out to B2B publications therefore the understanding of communities is better known with us to offer better solutions to clients. Since B2B media only further engages therefore it is in a much better position as media multiplier.”

Davar observed, “In a B2B business it is easier to get the feel of the audience as compared to the mainline business however a B2B business only survives if you have a tight control on the cost. So, is B2B a viable business proposition for publishers? I believe you do not have to totally rely on advertising to survive in this business.”

According to Sen, “While B2B has brought in micro marketing, consumers today are going through a fragmented experience and therefore clients too are looking at other forms of communications.”

Sood pointed out, “B2B needs to evolve and gain the skills that of a specialist and as the business evolves one needs to do a lot more from the research point of view.”

Kulkarni concluded, “Since B2B is into building communities we have better ability to provide solutions to clients. All these integrated solutions are not just for advertisers but, they also help build the brand itself.”

Panel three looked into the editorial challenges of a B2B publication wherein the members discussed the nature of a B2B publication, since it connects directly with a target audience that is either already engaged in the domain, or is actively looking at being a part of the domain. The panellists for this session were DJ Gohain, MD, Textile Excellence, P.K Roy, President and Chief Editor, CyberMedia and Vijay Ramachandran, Editor-in-Chief, IDG Media. The session moderator was Mitrajit Bhattacharya, President and Publisher, Chitralekha.

Ramachandran said, “One of the advantages of B2B is that it allows you to get close to your audience but, how close is too close? That is also an issue. Online medium does make engagement much easier for its readers. The role of research and development is very important in B2B publications, we do significant amount of research which eventually pays off well for the publication.”

According to Roy, “There must be a clear demarcation of content and advertising. We are all leveraging the digital media in several ways.”

Mitrajit pointed out, “It is very difficult to get good talent in the business for the content which requires specialisation but, it is all about training and making experts out of the journalist for that content area, it is nurturing of talent which is equally important. This apart, the role of R&D is also very important and understanding between revenue on content and advertising.”

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

Post merger, ZEEL to be replaced by Culver Max Entertainment on FTSE Global Equity indices

As per FTSE Russel, the merger’s date is not known yet

By e4m Staff | Sep 21, 2023 8:59 AM   |   2 min read

Zee-Sony

Zee Entertainment Enterprises Ltd (ZEEL) will be de-listed from FTSE Global Equity indices following its merger with Culver Max Entertainment (Sony Entertainment India), media networks have reported.

FTSE Russel has said the date of the merger is not known yet, media reports say.

Under the merger terms, Zee Entertainment Enterprises shareholders will receive 85 new Culver Max Entertainment shares for every 100 shares held.

“...subject to the completion of the merger, FTSE Russell anticipates Culver Max Entertainment will replace Zee Entertainment Enterprises in the FTSE Global Equity indices based on the merger terms on the effective date of the merger," it said.

According to Karan Taurani, senior vice president of research at brokerage Elara Capital, the delay is marginal. He added that there could be a marginal delay in filing the merged entity's closing precedents (CPs). The record date for a merger is usually given one week before delisting. As a result, relisting could take place in the second week of December 2023, he said.

On August 10, the Mumbai Bench of NCLT had given its nod to Zee's $10 billion merger with Culver Max. It had dismissed the objections raised by lenders including IDBI Trusteeship, IDBI Bank, Axis Finance, JC Flowers Asset Reconstruction Co and Imax Corp.

Recently, IDBI Bank and Axis Bank have moved the NCLAT challenging the NCLT order that had cleared the decks for the merger of ZEE and Sony after a roller-coaster ride of two years.

The journey of the merger began in December 2021 with ZEEL’s Board of Directors considering and approving the Scheme of Arrangement under Sections 230 to 232 of the Companies Act, 2013 (Scheme), whereby the Company and Bangla Entertainment Private Limited, an affiliate of Culver Max Entertainment Pvt Ltd (formerly known as Sony Pictures Networks India Private Limited), shall merge in Culver Max Entertainment Pvt Ltd.

After getting the requisite approvals and NOCs from shareholders and certain regulators, including SEBI and the Competition Commission of India (CCI), the company filed a petition with NCLT for approval of the scheme.

On July 11, the tribunal reserved its order on the merger following hearing objections from several creditors, including Axis Finance, JC Flower Asset Reconstruction Co., IDBI Bank, IDBI Trusteeship and Imax Corp.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube
Tags e4m

8 of 10 South cinema goers visit theatre at least once a month, twice national avg: GroupM

As per the GroupM South Cinema Audience Behaviour Report, Amazon Prime is the most-used entertainment app across regions

By e4m Staff | Sep 20, 2023 12:56 PM   |   2 min read

Cinema

GroupM has launched the South Cinema Audience Behaviour Report that sheds light on the movie-going habits of the South cinema audience and provides insights to advertisers and marketers.

According to the report, ‘watching a movie at a theatre’ has the highest monthly average frequency of all outdoor leisure activities among South cinema audience - with an average of 1.8 visits per month, translating to 22 visits annually. The report also reveals that 8 out of 10 South Cinema audience visit a theatre at least once a month, which is twice the national average.

Commenting on the report, Ajay Mehta, MD - Cinema and OOH, GroupM India said, "Our report is a game-changing tool for marketers and advertisers looking to engage with South Cinema audience. By shedding light on the unique preferences and behaviours of this audience, we can now tailor our campaigns to resonate with them on a deeper level. A noteworthy example is the exceptional success of 'Jailer,' starring Rajinikanth, which has become the top-grossing Tamil film in India. Impressively, 'Jailer' ranks as the second-fastest Tamil film to amass an astonishing ₹550 crore worldwide at the box office. The fact that a heavy cross-section of South Cinema audience is watching 32 movies in a year highlights the immense potential of this market. With the South Cinema Audience Behaviour Report, we are equipped with the insights needed to tap into this potential and drive real business results."

The report further highlights that 'heavy' South moviegoers visit the cinema on an average of 32 times annually, which is 20 visits more than the national average. Further, the heavy cross-section of South Cinema audience from Andhra Pradesh & Telangana and, Kerala watches 36 movies in a year.

The report also throws a light on language preferences among the South Cinema audience.
In Karnataka, Telugu is the second most preferred language among those preferring Kannada, while in Kerala, Tamil is the second most preferred language for those preferring Malayalam. The report also suggests that horror/thriller is the top genre for visiting a cinema in Andhra Pradesh & Telangana and, Kerala.

Andhra Pradesh and Telangana cine-goers prefer to watch a movie on the first day with a preference of 66% for any show on the first day. Apparently, all South cinema audience consider nearby theatres.

The South Cinema Audience Behaviour Report provides marketers and advertisers with valuable insights into the preferences and behaviours of Southern states regular cine-goers. The data and insights from this report will enable advertisers to create more effective marketing campaigns and better connect with the South Indian audience.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube
Tags e4m

Kerala Governor Arif Mohd Khan to be Chief Guest at e4m English Journalism 40 Under 40

The awards honour media professionals across the board -  editors, reporters, anchors, marketing & digital media professionals, videographers, news producers and video editors

By e4m Staff | Sep 20, 2023 8:54 AM   |   1 min read

Arif Mohd Khan

Governor of Kerala Arif Mohammed Khan will be the Chief Guest at the 2nd edition of e4m English Journalism 40 Under 40, to be held in New Delhi.

exchange4media’s English Journalism 40 under 40 recognizes professionals in the domain, be it print, television, or digital. The list will include editors, reporters, anchors, journalists, marketing & digital media professionals, videographers, news producers and video editors.

The list will be out after a highly rigorous jury process at the end of which 40 individuals will be chosen for their outstanding and trendsetting work in their respective spheres.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube
Tags e4m

Sr journalist Manoj Mathur no more

Mathur was well known for his expertise on regional issues

By e4m Staff | Sep 19, 2023 2:00 PM   |   1 min read

manoj

Manoj Mathur, Editor, Digital, at Zee Media Regional is no more.

Zee Media has expressed deep grief over the demise of Manoj Mathur and paid tribute to him.

Mathur was associated with 'Zee Media' for a long time as Editor of 'Zee' (Rajasthan). Later the management handed him the responsibility of Editor,Digital, at Zee Media  Regional.

Mathur had over two decades of experience in media. Prior to Zee Media, he was  associated with 'India News' for about a year and 'ETV' for over eight years.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube
Tags e4m

Disney holds talks with RIL over sale of India biz: Report

The US-based conglomerate is reportedly considering deals ranging from total sale of Disney Star business to partial transactions of assets such as sports rights and streaming service Disney+ Hotstar

By e4m Staff | Sep 19, 2023 9:01 AM   |   1 min read

disney

The Walt Disney Company reportedly held talks with the Mukesh Ambani-owned Reliance Industries (RIL) among other potential buyers about its India streaming and television business. Reports say that the US-based entertainment conglomerate has been considering deals ranging from total sale of Disney Star business to partial  transactions of assets such as sports rights and streaming service Disney+ Hotstar.

Disney has been mulling options, including a complete sale to even considering a joint venture after its Indian streaming service lost its rights to the IPL tournament to Viacom18 Media.

Disney reportedly approached Reliance about buying a stake in the business. The talks have not culminated in any deal and Disney could hold on to the assets for longer, said reports.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube
Tags e4m

I.N.D.I.A alliance CMs may not advertise on some channels: Reports

This comes after the I.N.D.I.A. Media Committee decided not to send representatives to shows and events hosted by certain journalists/anchors

By e4m Staff | Sep 18, 2023 9:54 AM   |   1 min read

TV news

The 11 Chief Ministers who are part of the I.N.D.I.A alliance are considering to stop advertising on some TV channels that they believe are pro-BJP.

As per a social media fan page dedicated to TMC MP Mahua Moitra, "The plan is to hit these propaganda channels financially."

The fan page says: "Let these channels run BJP’s agenda by inviting BJP’s spokesperson & also run their channel from the money earned from advertisements given by BJP ruled state."

This comes after the I.N.D.I.A. Media Committee decided not to send their representatives to shows and events hosted by certain journalists/anchors.

The News Broadcasters & Digital Association (NBDA) has expressed anguish and concern at the decision.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube
Tags e4m

TRAI gives more time to submit comments on OTT consultation paper

The authority said that the last date for submission of counter comments on the OTT consultation paper is now September 29

By e4m Staff | Sep 18, 2023 9:09 AM   |   1 min read

TRAI

The Telecom Regulatory Authority of India (TRAI) has extended the last date for receiving written comments on the issues raised in the Consultation Paper on  'Regulatory Mechanism for Over The Top (OTT) Communication Services, and Selective Banning of OTT Services to September 29, 2023. 

TRAI said that keeping in view the request of an industry association for the extension of time for submission of counter comments, it has been decided to extend the last date for submission of counter comments. 

On the request of stakeholders for an extension of time for submission of comments, the last date for submission of written comments and counter comments was initially extended up to August 18, then to September 1 and thereafter till September 15.

 

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube
Tags e4m