Guest Column: FDI in retail – Scorched earth policy
MNCs are being aided by the Govt. to muscle their way to displace Indian small businesses, says Shekar Swamy of RK Swamy Hansa

Talk about a contentious issue! Seldom have we seen the country so divided, as we are witnessing now on the issue of allowing FDI in multi-brand retail. Aligned on one side is a relatively small but vocal group comprising multinational and Indian corporates and a section of the English speaking, western-looking lot; lined up on the other side are the millions of traders, retailers, farmers and small producers who form the widest base of our country. There is a raging debate on this subject. Unfortunately, a great deal of the noise seems designed more to obfuscate than to offer clarity.
What is going on?
The core of the issue
There are an extraordinary number of people who are participants in the bazaars of the country – producers and traders of all hues – as providers of goods. This is how they make a living. Suddenly, they are being told that they are inefficient and not doing their job well. They are being asked to accommodate among their midst the largest and most predatory multinational trading companies of the world. They are being told that these companies will come in with big money, and this will be good for India.
Multinational corporates are being aided by the government to muscle their way to displace Indian small businesses in a big way. The key word is displacement. What we are witnessing is state-assisted ‘land grab’ by multinationals in the name of FDI. Those who are serving the market are expected to quietly go away, as their livelihood gets taken away. The argument is that there are too many middlemen between producer and consumer. The state’s answer is to introduce the biggest middlemen in the world it can find, which is what the multinational retailers are.
The government has cast its vote in favour of Big Capital, and against the mass of the Indian people. This is nothing but a green signal to transfer wealth from the masses of market participants to a few privileged multinational corporates. This is how the seeds of income inequality are sown by state policy.
In its desire to cater to the whimsical foreign capital, the government has betrayed the people. That is why we have an extraordinary political spectacle – the Left sharing the dias with the BJP, DMK and AIADMK agreeing, the Left and TMC on the same side, the SP and BSP speaking in one voice on this issue, and the UPA allies deserting the government and ducking for cover. This issue is far from settled.
No one trusts the policy
Forget about a consensus on this. The majority is opposed, and the government has no mandate to introduce this measure. Therefore, the government has done what it usually does under such circumstances – introduce rules and regulations supposedly designed to protect people’s interests and address the objections. Hence, the restriction to cities with million-plus population, ‘states can decide’, reservation for small and medium industry, etc.
Everyone knows that none of these restrictions will hold. Indeed, the amendments have already commenced. The language in the notification for the sourcing reservation for small and medium industry in single brand retail has already been changed from ‘mandatory’ to ‘preferably’. This is meaningless. The notification permits multinational retailers to open in the largest city in states that have indicated willingness for retail FDI but do not have cities with population of over one million. How can one trust a policy that comes with a slew of accommodating exceptions at the same time?
Fallacy of co-existence
The Planning Commission has argued that multinational retailers and small local retailers will co-exist. They even give a number. They say that only 20 per cent of retail will be taken over by multinationals. So what is the excitement about? This is an incredible argument. Every percentage point in market share taken over by multinational retail represents the loss of four lakh retail jobs. A loss of 20 per cent of the market means eight million jobs lost. Only a small fraction of this will be replaced with new employment, since the big retailers do not create that many jobs contrary to claims.
Where is the question of co-existence with multinational retailers under these circumstances? Indian retail needs to keep all the market it can cater to, to provide livelihood for the millions of small-capital entrepreneurs (including farmers) and their employees, both on the production side and the retailing end. Glib arguments that the displaced will find alternative sources of living simply don’t wash.
The ‘wastage’ argument
Thanks to large scale PR, suddenly the people of India are being told that post-harvest loss of fruits and vegetables is as high as 40 per cent. The only way to reduce this is through FDI in retail and the accompanying supply-chain infrastructure. This argument falls apart under scrutiny.
The 40 per cent number comes from a McKinsey study done in 1997. What the study did not do was provide a global comparison. A recent study released by the Natural Resources Defense Council (an international non-profit organisation) shows that the post-harvest loss of fruits and vegetables in the US, Canada, Australia and New Zealand is 34 per cent. They lose 20 per cent of their fruits and vegetables on the farm (production losses), three per cent in handling and storage, one per cent in processing and packaging, and 12 per cent in distribution and retail.
Many agro experts and dealers in agricultural commodities have stated that the post-harvest loss numbers cited by the proponents of FDI are hugely exaggerated. What is the government’s own group saying on this issue? The report of the Working Group on Agricultural Marketing Infrastructure for XII Five Year Plan 2012-17 has dealt with this issue. Its estimate of the post-harvest loss is given in the following table. For fruits and vegetables, post-harvest loss ranges from a low of 5.8 per cent to a high of 18 per cent depending on the item, far lower than the international comparison from countries with the biggest retailers.
Western retail is riddled with problems
The system of big corporate retail in the West is a major problem from the point of view of farmers, producers, small retailers and consumers…in effect for the entire society. It works only for corporates who control the market.
The evidence is overwhelming. Take the UK as an example (and there are plenty of similar examples). It is a system of oligopoly (few sellers) on the consumer side and monopsony (few buyers) on the supply side. Just three retailers (Tesco, Sainsburys and ASDA) control two-third of the market. Prices paid to farmers have been hammered down over the years, and the farmers survive only due to the largesse of state subsidies. Ninety per cent of small retailers have shut down in the past five decades. Barely 4,000 independent green grocers survive in that country of 60 million people. Multitudes of small producers have suffered because they have been blocked out by the big retailers and do not have access to the market. Consumers pay high prices due to high mark-ups enjoyed by retailers.
The most bitter adversaries get together to fight a common enemy. Indian politics has come together in a remarkable alignment on this issue. There is a good chance that India could still avoid and escape this scorched earth retail system.
The author is Group CEO, RK Swamy Hansa and Visiting Faculty, Northwestern University, USA
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Tribes group acquires V-Square Media to create media entity - praNetR Tribes
V Square Media is a Bengaluru-based branding, media and marketing agency
By exchange4media Staff | May 29, 2023 2:59 PM | 2 min read
Tribes Group, an independent full-service media and advertising group, has acquired Bengaluru-based V Square Media, a branding, media, and marketing agency, and created a new entity - praNetR Tribes.
This acquisition brings together the complementary strengths and expertise of both companies, paving the way for a new era of innovation and growth. By harnessing their collective strengths, praNetr Tribes aims to deliver unparalleled content, services, and experiences to audiences worldwide.
This strategic acquisition will fuel the development of groundbreaking initiatives, leveraging cutting-edge technology and creative storytelling to engage audiences across multiple platforms. With an unwavering commitment to quality content, insightful narratives, and captivating entertainment, the new entity will redefine the media landscape. The acquisition is expected to unlock synergies, drive operational efficiencies, and create a solid foundation for sustained success. By integrating talent, resources, and distribution networks, the combined entity will be better positioned to meet the evolving needs and preferences of audiences, advertisers, and partners.
Recognising the fragmented nature of the ad production industry, praNetR Tribes presents an integrated platform for specialists and technicians to collaborate and work efficiently on projects in conjunction with brands and talent. The leadership teams of both organizations will work collaboratively to ensure a seamless integration and maximize the potential of the acquisition.
On the launch of praNetR Tribes, Gour Gupta, Chairman of Tribes Communication, shares his thoughts, saying, "Together, we will leverage our collective strengths to deliver innovative and compelling content that resonates with audiences globally. This acquisition is a testament to our shared commitment to excellence and our vision for the future of media.”
Lokesh Kumar, CEO of praNetR, comments on the new venture, “This acquisition is a transformative step that will elevate our collective impact on the media industry. By combining forces, we will unlock new opportunities, accelerate growth, and provide our audiences with unparalleled content experiences. We look forward to the exciting possibilities that lie ahead."
Headquartered in Bengaluru, praNetR Tribes operates across markets in India and abroad through the extensive Tribes Communications network.
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HT Media consolidated revenue up 8.3% at Rs 494 cr in Q4 aided by growth in print & radio
Ad revenue from the company’s print business grew 8% at Rs 269 cr
By exchange4media Staff | May 19, 2023 8:06 AM | 2 min read
HT Media Group reported a 8.3% rise in the fourth quarter with the consolidated total revenue at Rs 494 crore as compared to Rs 456 crore in the same quarter last year. The company reported a loss before tax of Rs 34 crore for the quarter ended March 31, 2023, versus a profit before tax of Rs 10 crore in the year-ago period.
The rise in revenue was supported by continued growth in print and radio segments, while the margin was impacted due to higher newsprint prices and investment in new business in the digital segment.
Commenting on the full-year results, Shobhana Bhartia Chairperson and Editorial Director of HT Media Ltd. & Hindustan Media Ventures Ltd said, “Geopolitical strife hampered supply lines across businesses and impacted raw material costs, especially in the first half of the year. The second half of the year witnessed a relatively subdued festive season on account of sluggish retail spending but the year ended with an uptick in business sentiment in our key segments and a slight softening in raw material prices.”
Ad revenue from the company’s print business grew 8% at Rs 269 crore for the quarter while on a full-year basis, it grew 12% from a year ago. Improvement in ad revenue on a full-year basis primarily led by ad volume and growth in both English and Hindi businesses.
The radio segment also saw an 18% rise in operating revenue in the quarter to Rs 36 crore.
Bhartia said, “Indian OTT space is one of the fastest growing pillars of the Media & Entertainment industry. Hindustan Media Ventures Ltd. looks to tap this potential with the launch of OTTPlay.com, a platform that aggregates OTT content, with a focus on abundance, convenience, personalisation, and affordability.”
“In the current fiscal, we are focused on building on our growth momentum from last year as we navigate the larger macro environment as well as the evolving media ecosystem. As always, our endeavor is to be a source of credible news and engaging content for our audiences,” she added.
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Bankruptcy court dismisses insolvency plea against Dish TV promoter: Report
The plea was filed by IDBI Trusteeship Services on behalf of Franklin Templeton Asset Management (India) Pvt Ltd
By exchange4media Staff | May 18, 2023 2:06 PM | 1 min read
A bankruptcy court has dismissed a plea by IDBI Trusteeship Services Ltd to initiate a corporate insolvency resolution process against Dish TV promoter Direct Media Distribution Ventures Pvt Ltd., according to a media report.
The plea was filed by the debenture trustee on behalf of Franklin Templeton Asset Management (India) Pvt Ltd, which had acquired non-convertible debentures worth ₹425 crore issued by Essel Infraprojects Ltd in 2015.
Direct Media had assured corporate guarantee on behalf of Essel, on the basis of which the trustee approached the Mumbai bench of the NCLT to admit the promoter after it failed to furnish dues of over Rs 599 crore, inclusive of interests, say media reports.
In a rebuttal to the petition, the promoter's counsel Nausher Kohli said that the debentures matured on May 22, 2020. Direct Media's guarantee was invoked on June 12, 2020, and the default date occurred during the suspension period, barring the admission of an insolvency petition.
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Cable operators write to TRAI to push for OTT regulation: Report
TRAI is currently conduction a study on licensing OTT content and will be releasing consultation papers for the same
By exchange4media Staff | May 18, 2023 11:26 AM | 1 min read
In a push to create a level-playing field for TV and streaming content, multiple cable operators have reportedly approached the Telecom Regulatory Authority of India (TRAI) to regulate OTT platforms.
A news report said that cable operators approached the regulatory authority as they felt threatened by the unbridled rise of OTT players. TRAI, on its part, has yet to come to a decision and is currently conducting a study on licensing OTT content; consultation papers for the same will be released in due time.
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Shemaroo Entertainment’s revenue from operations up 46% YoY
The company has reported 94% YoY rise in EBITDA
By exchange4media Staff | May 16, 2023 12:49 PM | 2 min read
Shemaroo Entertainment’s revenue from operations for the fiscal ended 31st March 2023 has increased by 45.9 % to Rs 556.6 crore as compared to Rs 381.4 crore in the previous fiscal ended 31st March 2022.
For the fourth quarter ended 31st March 2023, the company’s revenue surged 75.8 % to Rs 164.5 crore compared to Rs 93.6 crore in the corresponding quarter of the previous fiscal.
Announcing Shemaroo Entertainment’s financial results for the fourth quarter and financial year ending 31st March 2023, the company CEO Hiren Gada said, “Considering the external economic scenario, I am very pleased with our overall performance in this financial year.”
The company’s Profit After Tax (PAT) was up by 136.5 % to Rs 4.8 crores compared to Rs 2.1 crores in the fourth quarter ended 31st March 2022.
Commenting on the results, Gada said, “We started on this journey of changing our business strategy in 2019 and against all odds and headwinds that we have faced over the last few years, we have overcome all these challenges and have been successful in meeting our strategic goals.
“We are extremely confident that the agility, strength and innovative business model, along with a professionally run organization with freshly inducted talent from the media industry, will see our company delivering strong financial performance in the coming years.”
The company also saw an annual growth of 23.3 % in digital media and 66.5 % in traditional media in the financial year ended 31st March 2023 compared to the previous fiscal.
ShemarooMe, the OTT Platform released 14 new titles during the fourth quarter ended 31st March 2023 and the general entertainment channels (GECs) recorded a viewership share of 9 % in over all Hindi GEC genre.
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Amazon lays off at least 500 in India
The departments that saw pink slips were Amazon Web Services, HR and support functions
By exchange4media Staff | May 16, 2023 11:00 AM | 1 min read
Amazon has handed out pink slips to at least 500 employees in India, media networks have reported.
The people who have been let go were with Amazon Web Services, HR and support functions.
CEO Andy Jassy had said in April that Amazon has begun laying off employees in its advertising unit.
As per the company, it was "prioritizing resources with an eye towards maximizing benefits to customers and the long-term health of our business".
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Media houses must comply with rules with regards to organised conclaves/summits: MIB
The MIB said it has come across as a violation at a recent media event
By exchange4media Staff | May 10, 2023 1:47 PM | 1 min read
Noting that e-cigarettes were promoted at a business summit of a prominent media house in New Delhi, the I&B ministry said in an advisory to media houses and satellite TV channels.
The ministry has directed newspapers, private satellite TV channels, publishers of news and current affairs content on digital media and publishers of online curated content (OTT platforms) to comply with existing legal provisions while organising conclaves or summits.
“It has been brought to the notice by the Ministry of Health and Family Welfare that in a recently organized Business Summit in New Delhi by a prominent media house, the forum was apparently used to promote electronic cigarettes.
“Such an action was in violation of Section 4 of the Prohibition of Electronic Cigarettes (Production, Manufacture, Import, Export, Transport, Sale, Distribution, Storage and Advertisement) Act, 2019 which prohibits advertisements that directly or indirectly promote the use of electronic cigarettes.
“The Print, Electronic and Digital Media entities are accordingly advised to ensure that the aforementioned statute is not contravened either by way of advertisement or any promotion or other campaigns etc,” the MIB said in its advisory.
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